A handful of e-commerce players will likely upset the pecking order of the country’s largest advertisers in a year. Thanks to the media blitzkrieg by players such as Jabong, Myntra, Snapdeal, Flipkart, Amazon, OLX and Quikr, e-commerce as a category has seen an over three to fourfold jump in ad spends in a year. From Rs 200-300 crore (Rs 2-3 billion) last year, spends by e-commerce players have now touched Rs 1,000 crore (Rs 10 billion), according to Anupriya Acharya, Group CEO, ... Rediff.com, 1 month ago
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Billion-dollar brands Coca-Cola, Colgate, Nescafe, Maggi, Pepsi, Knorr, Lifebuoy, Lays, Pantene and Kraft are the world’s top 10 FMCG brands, according to a just-released study by WPP-owned market research company Kantar. Called Brand Footprint, the annual study tracking purchase behaviour of households is done by Kantar’s insights and analytics division, Kantar Worldpanel. This year, it covered 956 million households in 35 countries. Fieldwork was done between October, 2012-13 ...Rediff.com, 2 months ago
HUL COO, Harish Manwani : Mobile, Social Media and Big Data Are Transforming the Very Nature of Marketing
Hindustan Unilever COO, Harish Manwani shares some key insights on India’s digital market as part of his AGM speech to HUL employees. Harish Manwani Some of the interesting, thoughtful pieces from his speech, which we believe should be read by the ...Pluggd in, 2 months ago
Benchmark share indices ended higher on Wednesday, snapping two-day losses, after China announced fresh monetary stimulus and hopes that US Fed, which ends its two-day policy meet later today, may continue with its low interest rate regime for a considerable time. The 30-share Sensex gained 139 points to end at 26,631 and the 50-share Nifty climbed 43 points to close at 7,975. Among the broader markets, BSE Midcap and Smallcap indices underperformed the large counter ...Rediff.com, 10 hours ago Markets end over 2-week lows ahead of Fed meet Rediff.com, 1 day ago
Markets contined to trade weak in noon trades on Thursday weighed down by profit taking in pharma and auto shares. At 12PM, the Sensex was down 101 points at 26,956 and the Nifty dropped 24 points at 8,070. The Indian rupee was trading higher at Rs 60.90 compared to the previous close of Rs 60.94. Traders are awaiting August trade and CPI data for direction. Meanwhile, the provisional data released by the stock exchanges after trading hours yesterday, 10 September 2014, showed that foreign ...Rediff.com, 6 days ago Markets trading strong; IT shares rebound Rediff.com, 3 weeks ago
Markets retreated for the second straight day from record highs on concerns that foreign funds may start trimming their exposure to emerging markets if the US Federal Reserve hikes interest rates sooner-than-expected. Further, the weak rupee also weighed on market sentiment. The 30-share Sensex ended down 208 points at 27,057 and the 50-share Nifty closed 59 points lower at 8,094. In broader markets, the BSE Mid-cap index ended flat while Small-cap index closed 0.6% higher. Market breadth ended ...Rediff.com, 1 week ago
New Delhi : The benchmark BSE Sensex and NSE Nifty hit their new record highs on Monday. While the Sensex rose 293.15 points to end at 27,319.85, the 50-share NSE index Nifty gained 87.05 points to close at 8,173.90. The rally was a result of heavy fund ...IndiaTV News, 1 week ago Sensex jumps 288 points to hit record high of 26,391; Nifty gains 82 points IndiaTV News, 1 month ago Sensex jumps 184 points to end at over 2-week high Rediff.com, 1 month ago
Markets finally took a breather with the Sensex snapping its nine-day winning streak on profit taking after sharp gains in the previous few sessions which had lifted the benchmark share indices to successive record highs. Further, investors are awaiting the outcome of the European Central Bank meeting later today. The 30-share Sensex lost 54 points at end at 27,086 and 50-share Nifty shed 19 points to close at 8,096. Rupee: The Indian rupee was trading at 60.41, slightly higher from ...Rediff.com, 1 week ago Markets scale new highs; Nifty ends shy of 7,900 Rediff.com, 4 weeks ago Markets continue winning streak; metals rally Rediff.com, 1 month ago Sensex surges 138 pts to end at record closing peak Rediff.com, 2 months ago
Markets extended gains for the seventh straight session and also gained for the seventh straight month, rising the most in May, after the Modi-led NDA government took charge and announced a slew of initiates that helped improve business sentiment and lifted the economy back on the growth track. Further, today was also the expiry of August futures and options contracts. Both the benchmark share indices ended at record closing highs. The 30-share Sensex gained 78 points at 26,638 mark after ...Rediff.com, 2 weeks ago
It is rare for any brand to stand up and take ownership of a premium price-tag unabashed, much less bandy it as a certificate of superiority. But that is exactly how one of the most iconic advertising campaigns of this country was created. In the 1970s, when the detergent world stood on the cusp of a change, Indian consumers first learnt the difference between Sasti cheez aur acchi cheez (a cheap product and a good product) from the sparkling white saree-clad, Lalita ji. The commercial created ...Rediff.com, 2 weeks ago
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