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Old brand, Modern plans
Rediff.com

Old brand, Modern plans

Can Everstone overcome the challenges that previous owner HUL could not, as it tries to rebuild Brand Modern? Three months after private equity fund Everstone completed its acquisition of Modern Foods Enterprises from HUL, the brand is in for a makeover. With new products that cater to health conscious bread-buyers and a proposed bakery chain, the label is getting ready for a new life at 50. But can Everstone overcome the challenges that previous owner HUL could not, as it tries to rebuild ... Rediff.com, 1 month ago
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