In a first-of-its-kind deal, MTV has entered into a partnership with Hindustan Unilever (HUL), India’s largest fast moving consumer goods firm, for five of its best-selling brands. The deal will help HUL showcase its brands in six 60--minute movies, one aired every month on Viacom 18’s youth and music platform. But the clincher is the creative talent that has put its weight behind the branded content. Each movie is directed by a Bollywood A-list director-- albeit young ... Rediff.com, 1 month ago
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