Image: The Nirma University. Photograph: Kind Courtesy, Wikimedia Commons The Nirma girl won’t be revived in its advertisements for emotional reasons, note Sohini Das and Sayantani Kar. A little girl in a frilly white dress twirls her way into a pack of detergent, to the tune of a catchy jingle. Together with the Liril girl cavorting under a waterfall and Amul’s plump little moppet, the Nirma girl remains one of the most enduring images from the television ads of the eighties. The ... Rediff.com, 2 weeks ago
Markets ended at record closing highs and the Sensex topped 28,000 mark intra-day for the first time as foreign institutional investors remained aggressive buyers in equities. The 30-share Sensex ended 56 points up at 27,916 after hitting a fresh record high of 28,010.39 and the 50-share Nifty ended 14 points up at 8,338 after touching a record high of 8,365.55. Foreign institutional investors remained buyers for the fourth straight session on Monday after they bought equities worth Rs 1,413 ...Rediff.com, 2 weeks ago
Benchmark share indices ended higher on Tuesday, ahead of the two-day US Federal Reserve Open Market Committee meet, led by pharma shares after better-than-expected second quarter earnings from Lupin and Ranbaxy boosted sentiment. The 30-share Sensex ended up 128 points at 26,881 and the 50-share Nifty ended up 36 points at 8,028. In the broader market, BSE Mid cap Index ended flat while BSE Small cap gained around 0.7%. Market breadth ended positive with 1,507 advances against 1,372 declines.Rediff.com, 3 weeks ago
A girl having fun under a waterfall with a Liril soap for company hardly changed during the campaign’s 35-year run, notes Viveat Susan Pinto Image: Actress Preity Zinta modelled for the Liril soap. Photograph: Paresh Gandhi/Rediff.com If there is one thing that has been consistent with commercials for Hindustan Lever’s Liril soap, it has been its jingle. Think Liril and the next thing that comes rushing to mind is its trademark ‘La, lalala, la, la, la’. This tune is ...Rediff.com, 1 month ago
Benchmark share indices ended marginally lower after realty major DLF plunged 28%, recording its highest single-day after market regulator Sebi barred real estate major and six of its top executives, including Chairman K P Singh, from accessing the capital market for three years. The 30-share Sensex ended down 35 points at 26,349 and the 50-share Nifty ended down 20 points at 7,864. In the broader market, both BSE Mid Cap and Small Cap indices closed below the benchmark indices with losses of ...Rediff.com, 1 month ago
It is rare for any brand to stand up and take ownership of a premium price-tag unabashed, much less bandy it as a certificate of superiority. But that is exactly how one of the most iconic advertising campaigns of this country was created. In the 1970s, when the detergent world stood on the cusp of a change, Indian consumers first learnt the difference between Sasti cheez aur acchi cheez (a cheap product and a good product) from the sparkling white saree-clad, Lalita ji. The commercial created ...Rediff.com, 2 months ago
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