Laws are ambiguous over ownership and exclusivity of brand namesIn August this year Interglobe Aviation, the parent company of airline brand IndiGo, mentioned in its draft red herring prospectus that it faced ownership title risk. Tata Motors claimed that use of the Indigo trade name infringed the trademark for its sedan brand, badged Indigo that was launched in 2002. (The two names are written differently and while one flies the skies, the other rides the roads). But in the end Tata ... Rediff.com, 1 month ago
The brand has gained some 13 million shoppers in the last one year, mostly in Asian markets such as IndiaBritish consumer goods maker RB (earlier Reckitt Benckiser) is in a sweet spot. India, one of its key emerging markets, is in the midst of a nation-wide cleanliness drive and the brand, having aligned itself to the Swachh Bharat campaign early on is hoping the association will deepen its rural footprint and cement its position in the urban markets. According to IMRB’s recently released ...Rediff.com, 2 months ago
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