The brand has gained some 13 million shoppers in the last one year, mostly in Asian markets such as IndiaBritish consumer goods maker RB (earlier Reckitt Benckiser) is in a sweet spot. India, one of its key emerging markets, is in the midst of a nation-wide cleanliness drive and the brand, having aligned itself to the Swachh Bharat campaign early on is hoping the association will deepen its rural footprint and cement its position in the urban markets. According to IMRB’s recently released ... Rediff.com, 1 month ago
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Unilever said it was “working actively” to find a solution to a long-pending dispute on ecology contamination by its unit at Kodaikanal. After 15-odd years of alleged lack of action on toxic contamination at Tamil Nadu factory, music rap going viral gets global CEO’s promise in days for a solution. The global chief executive of Unilever, the consumer goods giant, said on Thursday that the multinational company was “working actively” to find a solution to a ...Rediff.com, 2 months ago
The Iran nuclear deal could have an unlikely fallout: Research and development expenditure of fast moving consumer goods companies could increase in FY16. The reason for this is falling crude oil prices, thanks to Iran’s crude oil flooding the marketplace. Crude oil prices reduced by half in FY15 versus FY14. The result: Input costs of FMCG companies will fall giving the latter room to increase R&D expenditure.The trend, interestingly, is already visible in companies’ FY15 ...Rediff.com, 2 months ago
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