A girl having fun under a waterfall with a Liril soap for company hardly changed during the campaign’s 35-year run, notes Viveat Susan Pinto Image: Actress Preity Zinta modelled for the Liril soap. Photograph: Paresh Gandhi/Rediff.com If there is one thing that has been consistent with commercials for Hindustan Lever’s Liril soap, it has been its jingle. Think Liril and the next thing that comes rushing to mind is its trademark ‘La, lalala, la, la, la’. This tune is ... Rediff.com, 6 days ago
Benchmark share indices ended marginally lower after realty major DLF plunged 28%, recording its highest single-day after market regulator Sebi barred real estate major and six of its top executives, including Chairman K P Singh, from accessing the capital market for three years. The 30-share Sensex ended down 35 points at 26,349 and the 50-share Nifty ended down 20 points at 7,864. In the broader market, both BSE Mid Cap and Small Cap indices closed below the benchmark indices with losses of ...Rediff.com, 1 week ago
It is rare for any brand to stand up and take ownership of a premium price-tag unabashed, much less bandy it as a certificate of superiority. But that is exactly how one of the most iconic advertising campaigns of this country was created. In the 1970s, when the detergent world stood on the cusp of a change, Indian consumers first learnt the difference between Sasti cheez aur acchi cheez (a cheap product and a good product) from the sparkling white saree-clad, Lalita ji. The commercial created ...Rediff.com, 1 month ago
Markets have ended flat amid a choppy trading session on Wednesday as investors turned cautious on lower industrial growth and rising CPI in July. Moreover, weak first quarter earnings from capital goods major BHEL also soured investor sentiment. The S&P BSE Sensex gained 38.18 points or 0.15% at 25,918.95 and the CNX Nifty ended higher by 12.50 points or 0.16% at 7,739.55. The broader market, further, underperformed key benchmark indices as the BSE Mid-cap and Small-cap indices slumped ...Rediff.com, 2 months ago
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