It is rare for any brand to stand up and take ownership of a premium price-tag unabashed, much less bandy it as a certificate of superiority. But that is exactly how one of the most iconic advertising campaigns of this country was created. In the 1970s, when the detergent world stood on the cusp of a change, Indian consumers first learnt the difference between Sasti cheez aur acchi cheez (a cheap product and a good product) from the sparkling white saree-clad, Lalita ji. The commercial created ... Rediff.com, 3 weeks ago
Markets have ended flat amid a choppy trading session on Wednesday as investors turned cautious on lower industrial growth and rising CPI in July. Moreover, weak first quarter earnings from capital goods major BHEL also soured investor sentiment. The S&P BSE Sensex gained 38.18 points or 0.15% at 25,918.95 and the CNX Nifty ended higher by 12.50 points or 0.16% at 7,739.55. The broader market, further, underperformed key benchmark indices as the BSE Mid-cap and Small-cap indices slumped ...Rediff.com, 1 month ago
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