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About 804 results for "iab"

GfK becomes newest member of IAB South Africa
Biz Community

GfK becomes newest member of IAB South Africa

German-owned global research giant, GfK, joins IAB South Africa in support of the local digital industry From next week, GfK becomes the newest member of IAB South Africa, having been approved by the IAB board. This membership demonstrates GfK's ... Biz Community, 1 day ago

67 images for iab

Biz Community, 1 day ago
Adlip, 2 days ago
Biz Community, 1 day ago
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Media Update South Africa, 2 days ago
Biz Community, 1 day ago
Internet Advertising Bureau UK, 16 hours ago
Computerworld Singapore, 1 week ago
Advertising Age, 1 week ago
Net Imperative, 1 week ago
Biz Community

SA's internet advertising market growing at twice the global rate

The latest poll of over 5,000 respondents surveyed across the IAB SA publisher network has given the industry a deep level of understanding of the premium mobile audience, and it clearly shows that mobile doesn't offer advertisers just one small ...
 Moneyweb3 days ago Study shows mobile or web only campaigns are over  The Marketing Site1 week ago
Advertising Age

More Effective Native Advertising Is a Solution to Ad Blockers

If you believe what you read, and what you hear at events like the IAB's Annual Leadership Meeting, ad blocking is an existential crisis for the advertising industry, and even more so for the content publishing industry. At the aforementioned ...
 Advertising Age3 days ago Breaking News: IAB Annual Leadership Meeting Highlights & Insights  Adotas1 week ago IAB Leadership Meeting Opens With Ad-Blocking Warning  Radio World Newspaper1 week ago IAB's Rothenberg Blasts Adblock-Plus  Media Post1 week ago
Adweek Online

Cross-Channel Audience Recognition and Measurement Will Be Key Priorities in 2016, According to IAB Data Center of Excellence Study

Outlook for Data Survey of Marketers, Agency Leaders, Publishers, and Technology Executives Forecasts Focus on Programmatic Buying for Emerging Formats PALM DESERT, Calif.--(BUSINESS WIRE)-- The Outlook for Data: 2016 Snapshot , 70 percent of ...
 CNBC1 week ago IAB: Identifying Cross-Channel Au...  Media Post1 week ago IAB launches data centre of excellence, appoints new chair  Telecompaper1 week ago With the Internet of Things Looming, the IAB Creates a Data Center for Excellence  Adweek Online1 week ago
Biz Community

[Video] IAB Summit to Host International Speakers & Tackle Key Legal Challenges

4 February 16: The IAB SA is hosting its second annual IAB Digital Summit in Newtown, Johannesburg, on March 3 2016. The event will bring together high profile industry professionals, decision-makers and thought leaders to exchange and share their ...
 Adlip2 days ago Bookmark Awards head to Turbine Hall  Look Local1 week ago Digital innovation top of mind as IAB Bookmark Awards entries increase 12%  Biz Community2 weeks ago Digital innovation top of mind at IAB Bookmark Awards  The Marketing Site2 weeks ago
Mobile Marketing Magazine

IAB CEO Randall Rothenberg Targets The Truth

What does the Interactive Advertising Bureau do well -- and what does it need to do better? IAB CEO Randall Rothenberg raised the question Sunday evening to kickstart the Annual Leadership Meeting in Palm Desert, California. The answers ranged from ...
 Media Post1 week ago Adblock Plus is Unethical and Immoral, says IAB Chief  Mobile Marketing Magazine1 week ago IAB CEO Delivers Fire-and-Brimstone Speech Against For-Profit Ad Blockers  Advertising Age1 week ago Online Ad Czar Berates Adblockers As Freedom-Hating 'Mafia'  Slashdot1 week ago

Is Adblock Plus An Old-Fashioned Extortion Racket? IAB Chief Reportedly Thinks So

IAB Chief Randall Rothenberg made headlines this week when he expressed his strong opinions about Adblock Plus. Hints of tension between the Interactive Advertising Bureau and Adblock Plus were first noticed after the news of Adblock Plus being ...
 Inquisitr1 week ago IAB Chief Blasts Adblock Plus as an 'Immoral, Mendacious Coven of Techie Wannabes'  Adweek Online1 week ago IAB chief: AdBlock Plus is an extortion racket that is subverting freedom of the press  American Press Institute1 week ago IAB Chief Blasts Adblock Plus  Insanely Great Mac1 week ago

IAB Tech Lab Launches Mobile Ad Creative Testing App

In the US, the IAB Tech Lab has launched an app called the MRAID Ads SDK Tester, through which users can test ad creative across multiple ad software development kits (SDK). Established in 2014 in New York and San Francisco, the non-profit IAB Tech ...
 MrWeb1 week ago IAB Tech Lab releases MRAID Ads SDK Tester app  Telecompaper1 week ago IAB Bolsters Its MRAID Standard With An App To QA Test Mobile Rich Media Creative  Ad Exchanger1 week ago New App for Simultaneous Testing of Mobile Ad Creative Across Multiple Ad SDK Platforms Released by IAB Tech Lab  SPi World News1 week ago
Advertising Age

IAB Taps Video Advertising Exec as New Board Chair

The Interactive Advertising Bureau (IAB) has elected Lauren Wiener the new chair of its board of directors, the association announced at the start of its annual leadership summit this week in Palm Desert, CA. Wiener, president of buyer platforms ...
 Folio Magazine1 week ago New IAB chair set goals  WARC1 week ago IAB Taps Tremor Video's Lauren Wiener as New Chair  Advertising Age1 week ago IAB Board of Directors Elects Lauren Wiener of Tremor Video as Chair & Jim Norton of AOL as Vice Chair  Ulitzer1 week ago

IAB Looks to Recruit Minorities, Women and Vets Into Digital Advertising With College Partnership

Ad Age Events Learn how non-working spend changes across industry and revenue, how production costs are projected to grow and best practice recommendations for analyzing and managing content costs. Learn more The Interactive Advertising ...
 Advertising Age1 week ago
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