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About 799 results for "iab"

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

IAB Internet Advertising Revenue Report 2013 full year results

Thursday, 17th April 2014 Source: Interactive Advertising Bureau From Executive Summary: Internet advertising revenues (revenues) in the United States totaled $42.8 billion for the full year of 2013, with Q4 2013 accounting for ... Docuticker, 3 days ago

315 images for iab

Media Week Online, 6 days ago
Campaign Magazine, 4 days ago
Brand Republic, 6 days ago
Campaign Magazine, 6 days ago
B Daily, 4 days ago
Media Tel, 6 days ago, 1 week ago
Business Insider, 1 week ago
Net Imperative, 1 week ago
Net Imperative, 1 week ago

Fastweb joins IAB Italia ad association

Italian broadband operator Fastweb has joined IAB (Interactive Advertising Bureau) Italia, the association that groups together the country's most important online advertisers. "We will do our part to promote a cultural change," said Luca Pacitto, ...
 Telecompaper3 days ago 'Fastweb joins IAB Italia ad association'  Individual.com3 days ago
Brand Republic

Things we like: Don Draper's final series, IAB cleans up online ads

Things we like this week include Mad Men, the IAB and the Media Week Awards 2014 co-chairs. The end is in sight for Don Draper and his fellow Mad Men, with the seventh and final season of the HBO series launching this week. Aired on Sky Atlantic in ...
 Brand Republic4 days ago

IAB Names Scott Cunningham as VP of Technology and Ad Operations

The Interactive Advertising Bureau (IAB) announced that Scott Cunningham, Senior Vice President of Product at sovrn, has joined the IAB as Vice President of Technology and Ad Operations. According to a release, Cunningham will play a pivotal role in ...
 Individual.com5 days ago IAB Taps Scott Cunningham as VP of Technology and Ad Operations  Individual.com5 days ago IAB appoints Cunningham as VP of technology, ad operations  Telecompaper1 week ago IAB Names Sovrn's Cunningham VP Of Tech And Ad Ops  Media Post1 week ago

Lack of metrics in mobile advertising increases

Mobile advertising in Australia can be described as a two speed digital economy, with research released by TNS and IAB Australia showing that marketers and publishers who are not investing in mobile advertising risk being left behind. The study ...
 Telecompaper1 week ago Measurement the biggest barrier to mobile advertising  B&T Online1 week ago Mobile advertising metrics key challenge facing marketers  CMO1 week ago Piracy: Australian brands duped by the ad fraudsters driving global piracy  Mumbrella1 week ago
Mobile Marketing Magazine

The Inevitability Of Viewability Should Be Driven By The Agency Buyer

The IAB and the MRC are both leading the charge for viewability in display advertising, but the only way this initiative will take hold and work is if media-buying agencies get on board. As Ive written in the past, the opposite of viewability, ...
 Media Post4 days ago IAB sets out baseline standard for display ad impressions  Marketing Week6 days ago IAB UK Standards Define Ad Impressions  Mobile Marketing Magazine6 days ago IAB gives go ahead to industry trading against viewability  Media Tel6 days ago

Inabox Group Ltd, National Mass Market Customer Launch

- Inabox (ASX:IAB) is successfully leveraging its ten year experience as an enabler of retail telecommunications services to allow large consumer organisations to launch telecommunications products; - A household name consumer brand ...
 Finance News Network6 days ago
The Media Online

Digital increases share of ad budgets (again), but let's not get too excited

A report from the IAB in the US rehashed the age-old debate as to whether digital marketing is replacing (or should replace) traditional marketing. It revealed the gap between the two mediums is narrowing, but marketers shouldn't get too excited as ...
 Marketing Week1 week ago The changing face of digital  The Media Online1 week ago What makes Asia unsure about digital marketing?  Campaign Asia-Pacific1 week ago Experian Marketing Services Appoints Jay Stocki as VP of Digital Services  Citybizlist2 weeks ago
Business Insider

Advertisers Are Now Spending More Money On Digital Than Broadcast TV [THE BRIEF]

IAB Good morning, AdLand. Here's what you need to know today: The Interactive Advertising Bureau announced that marketers spent $42.8 billion on U.S. online advertising in 2013 , surpassing the $40.1 billion they spent on network television.
 Business Insider1 week ago

Tinder takes over IAB's Creative Showcase

Digital creative agency, Circul8, has won IAB Australia's Creative Showcase 8.5 with their Tinder Takeover campaign. The campaign created for Amnesty International on International Women's Day saw a Tinder profile created raise awareness that many ...
 B&T Online1 week ago Tinder Takeover campaign for Amnesty International wins latest Creative Showcase round  Mumbrella1 week ago
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