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About 808 results for "iab"

IAB claims full viewability measurement is not possible
Marketing Tech

IAB claims full viewability measurement is not possible

Picture credit: iStockphoto Full viewability measurement of digital advertising is not yet possible according to the Interactive Advertising Bureau (IAB). The claim comes only a couple of weeks after analysis from Google's tracking metric for ... Marketing Tech, 10 hours ago
IAB says 100% viewability is not yet possible.' Inside Radio, 12 hours ago
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174 images for iab

WebProNews, 2 days ago
Internet Advertising Bureau UK, 5 hours ago
Net Imperative, 2 hours ago
Net Imperative, 2 days ago
International Federation of Accountants, 1 day ago
Internet Advertising Bureau UK, 6 days ago
MrWeb, 11 hours ago
Internet Advertising Bureau UK, 6 hours ago
Marketing Tech, 10 hours ago
Internet Advertising Bureau UK, 1 day ago
Talking New Media

IAB Says Q3 2014 Online Ad Revenu...

U.S. Internet advertising revenue in the U.S. rose 17% to $12.4 billion for the third quarter of 2014. The numbers also mark a 6.5% increase from the second quarter of 2014, which delivered $11.7 billion. It also beat the prior record set in the ...
 Media Post5 hours ago Internet Ad Revenues Had A Record Quarter  WebProNews7 hours ago IAB says advertisers should not expect 100% viewability—yet  Fierce CMO2 days ago Q3 2014 Internet Advertising Revenues Hit $12.4 Billion, Making It the Highest Quarter on Record  CNBC9 hours ago
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IAB: 100% Viewability of Digital Ads Is 'Not Yet Possible'

The Interactive Advertising Bureau said Tuesday that it isn't yet possible to guarantee that digital ads are at least briefly 100% in-view to consumers. "It's time to set the record straight about what is technically and commercially feasible, in ...
 Advertising Age2 days ago 12/17/14: Hulu lands licensing deal with Disney/ABC Television; IAB: 100% viewability not possible yet; NBCU announces live TV service, still requires pay-TV authentication  Cynopsis1 day ago

VML Australia Wins At IAB's Creative Showcase With Its Rip Curl Search GPS Campaign

VML Australia has taken top honours in Round 9.3 of IAB Australia's Creative Showcase for its Rip Curl's campaign Search GPS. Profero took silver for its Johnson's Baby Night Light campaign and Iris Sydney placed third with its touching Home Away ...
 B&T Online1 week ago VML Wins At IAB Creative Showcase With Rip Curl Campaign  B&T Online1 week ago Kia campaign by E3 wins November's Creative Showcase  Noodls3 days ago

French AdBlock case shows crisis and inertia of advertisers

By A case in France being contemplated by Le Geste , the professional organization of online publishers, and IAB France , which dictates the standards for online advertising in France, against AdBlock Plus , the internet ad blocking software, and ...
 TeleRead1 week ago IAB France, websites weigh suing Adblockers - report  Telecompaper2 weeks ago 'IAB France, websites weigh suing Adblockers - report'  Individual.com2 weeks ago
Jagran Post

Men More Likely Than Women to Shop via Smartphone, with Split Higher among Young Adults, According to …

NEW YORK--(BUSINESS WIRE)-- A new survey from the Interactive Advertising Bureau's (IAB) Mobile Marketing Center of Excellence and Precision Market Insights from Verizon reveals that men are much more likely than women to go beyond browsing and ...
 Yahoo! Finance3 days ago Men shop more via smartphones than women  Prokerala15 hours ago Study: Young Adults Spending Via Smartphone is $51 a Month  Telecompaper2 days ago US males are biggest smartphone shoppers  WARC3 days ago
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Jagran Post

Former Union minister Jairam Ramesh joins UNEP’s International Advisory Board

Ramesh said he has accepted the offer to serve as a member of the International Advisory Board (IAB) which gives strategic policy advice to the Executive Director of United Nations Environment Programme (UNEP) on the programmatic direction of International ...
 First Post.com4 days ago Ramesh named member of board providing policy advice to UNEP  Jagran Post4 days ago Ramesh in board giving policy advice to UNEP  Press Trust of India4 days ago Jairam Ramesh Appointed as Member of Board Providing Advice to UNEP  Outlook India4 days ago
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Media Post

Behavioral Targeting Boosts Viewa...

The IAB is urging marketers to aim for 70% viewability on campaigns next year, and if marketers are going to take the challenge seriously, perhaps they need to look more closely at behavioral targeting. Videology, a programmatic video ad ...
 Media Post7 hours ago Marketers urged to lower ad viewability expectations  BizReport.com1 day ago Google study asks what makes an ad viewable, reveals 5 viewability findings  Fierce CMO2 weeks ago
Wall Street Select

Videology Research Shows More than Meets the Eye with Viewability

According to IAB minimum standards, for an in-stream video ad, 50% of its area must be displayed for at least two seconds to count as "viewable." While poor viewability is often equated with low quality inventory, Videology's research revealed two ...
 Wall Street Select1 day ago Targetting improves ad viewability  Advanced Television7 hours ago (VIDEO) The Problem With Video Pre-Rolls: Teads' Jim Daily  Huffington Post3 days ago Programmatic mobile video: the next poster child of brand advertising?  Marketing Magazine Australia1 week ago
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Fourth Source

Programmatic is not a 4 letter word

The programmatic market continues to grow and shows no signs of slowing down. IAB research predicts that the share of ads bought through programmatic technologies is set to rise to 47% by the end of this year, reaching up to 60-75% of total digital ...
 IMedia Connection1 day ago Education at C-Suite Level is Key to Programmatic Achieving Full Potential  Fourth Source2 weeks ago A Beginner's Guide to Programmatic Media  ClickZ Today2 weeks ago
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