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For advertisers, old is now gold
Rediff.com

For advertisers, old is now gold

60-plus men and women who live independent lives are becoming the cynosure of ad men's eyes. Viveat Susan Pinto reports. The banter between mother and son -- played by Revathy and Vikrant Massey -- in an Axis Bank ad brings a smile to everyone's faces, and it also draws attention to something else: the changing portrayal of the elderly in Indian advertising today.   An elderly mother talks to her adult son about the need to secure his future while home loan rates are down. 'Buy a ... Rediff.com, 1 month ago

The photographer who refused to shoot the prime minister

Photographer S Paul, who died this month, was furiously protective about his independence and intensely sure about his work.So much so that he once walked away from a shoot with a prime minister.Avantika Bhuyan pays tribute. Illustration: Dominic Xavier/Rediff.com   There is a particular photograph by S Paul in which a group of women is seen praying during Muharram. The black-and-white image has a rare performative element about it, especially in the way it portrays the emotions swirling ...
 Rediff.com2 months ago
catchnews.com

70 years later, a Peace Anthem brings India-Pakistan closer ahead of I-Day

Like twins born a minute apart, India and Pakistan celebrate our respective days of Independence one after another. And like twins, we fight, compete, and yet have the most in common. While 14 August for Pakistan, and 15 August for India, are days of ...
 catchnews.com2 months ago
Sify

Tencent on global path as it surpasses Facebook in valuation

HONG KONG: China's biggest social network and gaming firm Tencent Holdings, which last week reported forecast-beating quarterly results, is close to making Malaysia the first foreign country to roll out its WeChat ecosystem, an executive told Reuters. Tencent ...
 Sify2 days ago
Rediff.com

A Shashi Kapoor movie you must see

Shakespeare Wallah had been out of circulation for a long time, but a restored version of the film opened in New York on November 10.It will travel after that to other cities in the US and hopefully, soon to India as well, says Aseem Chhabra, author of the bestseller Shashi Kapoor: The Householder, The Star. IMAGE: Shashi Kapoor and Felicity Kendal in Shakespeare Wallah. Towards the end of James Ivory's 1965 masterpiece Shakespeare Wallah, a handsome Shashi Kapoor (playing Sanju, a rich ...
 Rediff.com1 week ago

Sharjah Book Fair: Mathrubhumi bags ‘International Publisher’ award

Sharjah: Mathrubhumi has been selected for the 'International Publisher' award at the 36th Sharjah International Book Fair 2017. Mathrubhumi is the first-ever media house in the country to receive the award. The book fair, organised at Sharjah Expo Centre, ...
 Mathrubhumi3 weeks ago

Star Sports to air in Kannada from November 16

In a good news to Kannadigas, especially those who couldnt savour the complete experience of sports events on TV due to their limited understanding of English, Star Sports India will soon arrive in Kannada. The excitement was palpable on social media on ...
 Deccan Herald3 weeks ago

AIR to expand global services; to cover Japan, Germany, Canada

The All India Radio is planning to launch new services for several countries, including Japan, Germany and some in the Commonwealth of Independent States, with an aim to supplement the government's diplomatic efforts and outreach programmes to the Indian diaspora, an official said. Canada, South Africa and Maldives are also among the countries the All India Radio plans to reach to, External Services Division Director Amlanjyoti Mazumdar told PTI. Currently, the External Services Division of the ...
 Rediff.com1 month ago
Rediff.com

Remembering the incredible Tom Alter!

Saluting Tom Alter, who passed into the ages on September 29. Romance icon Rajesh Khanna’s remarkable charisma in Aradhana sparked the acting bug in many. Somewhere in the small town of Jagadhri, Haryana, a young man with blue eyes and blonde hair was so strongly enamoured, he decided this was what he wanted to do for the rest of his life.     Born into a family of missionaries who migrated from America to India in the early 1900s, Tom Alter spent most of his childhood in ...
 Rediff.com1 month ago
Rediff.com

Why we need Gandhi and Mandela today

'Religion is but one trait where intolerance manifests itself.' 'We come across ‘chosen’ races, communities, political ideologies, economic systems, all lending themselves to discriminatory arrangements, which trample the rights of those considered beyond the pale of whatever is the favoured calling,' says Shreekant Sambrani. Illustration: Uttam Ghosh/Rediff.com. The most basic human right is that to life itself, not merely in terms of simple physical existence, but a life of some ...
 Rediff.com1 month ago
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