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About 17 results for "indian society of advertisers"

'I'm so sorry': When Indian advertisements turn around sexism

Screeshot of the Havells ad which tries to emphasis sexism and reverse roles. Havells/Youtube Social marketing in India has become increasingly focused on gender roles, family hierarchy, and traditional marriage practices. Different forms of “ femvertizing ... Sify, 1 month ago
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Girl ad power: The new Ms India

A confident, assertive single woman is finding her way into popular advertising narratives. IMAGE: New Indian television ads are breaking the stereotype, of the woman and the brand. More and more brands are choosing to reflect a more confident and assertive woman in their advertising narratives. Photograph: Cathal McNaughton/Reuters. Detergent brand Ghari, which has racked up an estimated market share of 23 to 24 per cent in the last decade by talking to women mainly in small town India, ...
 Rediff.com2 months ago
Sify

Bleached girls: India and its love for light skin

(In India, a light complexion is associated with power, status and beauty, fueling an innovative and growing market of skin-bleaching products. Image source: The Conversation) “Let’s scrub out that tan” is a common refrain in beauty parlours in India, ...
 Sify6 days ago

How Anny Divya became India's youngest woman to captain a Boeing 777

While working with Air India, she has also earned a degree in BSc Aviation, done a course in classical key-board, learnt various forms of modern dance and become a lawyer.Anjuli Bhargava profiles the super-achiever. IMAGE: Anny Divya says her pilot training days were some of the toughest times of her life -- not because of the training, which she loved, but because of the culture shock she experienced. She came from a rural, non-English speaking background and was ragged about it. But she ...
 Rediff.com1 week ago
Rediff.com

It's amazing such movies are being made in India

'Movie plots clearly don't excite director Dileesh Pothan as much as true stories where life had come dizzyingly close to becoming like a movie and then, had fused back with life.''This means that a conversation he overhears at a tea shop is more likely to give Pothan a setting for his next picture than a brainstorming session inside a conference room,' says Sreehari Nair. IMAGE: Compared to Maheshinte Prathikaram, Thondimuthalum Driksakshiyum has a smaller scale but a bigger scope: It is ...
 Rediff.com3 weeks ago
Rediff.com

Secret behind the success of India's stem cell firms

Endorsement by celebrities such as Aishwarya Rai, Hrithik Roshan among others and increasing awareness among customers are helping stem cell firms grow the brand footprint Image: A piece of a three-dimensional bone structure obtained from the stem cells of a patient at Brussels' Saint Luc Hospital.  Photograph: Yves Herman/Reuters It took nearly five years for Chennai-based LifeCell, one of the country’s first umbilical cord stem cell banks that set up shop in 2004, to acquire ...
 Rediff.com1 month ago
catchnews.com

Women achievers slam Haryana govt for calling ghoonghat the state's 'identity'

For decades, Haryana's women have struggled to fight deep-rooted patriarchy in society and become professional achievers. And yet, a regressive mindset has held them back. As of 2017, the state has one of the highest rates of female foeticide and lowest in ...
 catchnews.com4 weeks ago

Brands Forever

When India opened up its automotive sector in the mid-1980s, the country’s largest scooter manufacturer, Bajaj Auto, confronted a predicament similar to what many companies in emerging-markets or EMs face. Global behemoth, Japan’s Honda, was entering the ...
 The Financial Chronicle1 month ago
catchnews.com

Competence, truth and power: macro-economic commentary in India

Chief Economic Advisor Arvind Subramanian delivered the sixth VKRV Rao Memorial Lecture in Bengaluru on Thursday. Here's the full text: His Excellency Governor of Karnataka, Honorable ISEC Director Dr.Chandrakant, and Distinguished Guests It is indeed an ...
 catchnews.com2 months ago

Laboratory

Sudeshna Banerjee The National School of Drama has strongly impacted the entertainment industry and serious theatre with its great actors and directors. It has also put India on the global stage. Sudeshna Banerjee reports At Bahawalpur House, in the heart of ...
 The Financial Chronicle5 days ago
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