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About 13 results for "indian society of advertisers"

Girl ad power: The new Ms India
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Girl ad power: The new Ms India

A confident, assertive single woman is finding her way into popular advertising narratives. IMAGE: New Indian television ads are breaking the stereotype, of the woman and the brand. More and more brands are choosing to reflect a more confident and assertive woman in their advertising narratives. Photograph: Cathal McNaughton/Reuters. Detergent brand Ghari, which has racked up an estimated market share of 23 to 24 per cent in the last decade by talking to women mainly in small town India, ... Rediff.com, 2 weeks ago
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What you don’t understand about doing business in India: Everyone needs to grow for you to succeed !

Why do Indian Start-ups fail? Mostly because they have a narrow understanding of what Scaling-Up Means. Roots of Scaling Up Philosophy There is a reason why Industrialization, the father of our modern technology, the way we know it, was born in the west. When ...
 Pluggd in1 month ago India's billionaires' success mantras  Rediff.com2 months ago
Rediff.com

The 26 year old who leads Ignite India

'Our Indian culture system is very family oriented.''We value and respect the decisions of our parents to a great extent.''That can be a pro or con.''It's up to the parents to gauge how much motivation, pressure or space a child needs.''Every child is different.''We are all unique and that is what I intend to drive home to parents.' IMAGE: Agnishwar Jayaprakash, an international swimmer-turned-entrepreneur, heads the Agni Group of Companies.All photographs: Kind courtesy Agnishwar Jayaprakash ...
 Rediff.com2 months ago
catchnews.com

Competence, truth and power: macro-economic commentary in India

Chief Economic Advisor Arvind Subramanian delivered the sixth VKRV Rao Memorial Lecture in Bengaluru on Thursday. Here's the full text: His Excellency Governor of Karnataka, Honorable ISEC Director Dr.Chandrakant, and Distinguished Guests It is indeed an ...
 catchnews.com2 weeks ago
catchnews.com

58 years ago, the Dalai Lama escaped China's clutches & entered India. Here's how

About 58 years ago almost to the day, HH the Dalai Lama entered India through Khinzemane post situated on the McMahon Line that separates Tibet from India in what was then the centrally administered North East Frontier Agency (NEFA). His journey was very ...
 catchnews.com1 month ago

Narendra Modi, India’s social media star, struggles to get government online

The Conversation Global’s new series, Politics in the Age of Social Media, examines how governments around the world rely on digital tools to exercise power. When Narendra Modi was elected in early 2014, the media declared him “ India’s ...
 catchnews.com2 months ago

ScreenSavour: The forgotten trailblazer

There was a time in Indian mainstream cinema when the heroine and the vamp were two distinct characters, embodying two incompatible value systems. The heroine would invariably be clad in a sari, pure and virginal, who, even if she was drenched in a wet sari ...
 The Financial Chronicle2 months ago

The other side of the coin

A few months ago I looked again at a cartoon by the late OV Vijayan. Mordant, acerbic, yet full of the care and compassion that caricature almost hides. Vijayan has a cartoon of Gandhi coming back leaning more heavily on his walking stick. A voice asks him, ...
 The Financial Chronicle11 hours ago

Weekly Wrap-Up: Aadhaar Growth, FB Express Wifi, Reliance Jio Speeds & More…

It’s Monday morning and time to do a quick wrap-up of the posts published on trak.in last week. If you were offline last week for any reason, this is a great way to catch up with all the tech-buzz! Internet/Tech/E-Commerce In an ‘urgent’ security update ...
 Trak.in3 weeks ago

Lessons Pepsi should learn from Tata Tea

IMAGE: The Pepsi ad, which has now been pulled, attracted deserved uproar with people variously dubbing it "tone-deaf", "racist" and "simplistic".  How India became a high-priority market for PepsiCo Unlike Pepsi's Kendall Jenner ad, Tata Tea's Jaago Re campaigns were careful not to insert its product in the ad's storyline and they targeted topics on which there was near unanimity of outrage, says Vikram Johri. Pepsi found itself in the eye of the storm when it released an ...
 Rediff.com1 month ago
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