Subscribe to Engage:Boomers Tags Marketers have to radically change their current mindset about connecting with 50-plus populations. Ten years ago, in the forward of the book Ageless Marketing by the late David Wolfe, Jagdish N. Sheth wrote, ... Media Post, 1 week ago
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"We think India has huge potential. There is a significant amount of opportunity, but one has to be patient," says Shahid Charania, Equifax's managing director for emerging markets. A company like Equifax looking to expand must be acutely aware of ...Global Atlanta, 2 weeks ago
More than a buzzword, "being human," especially in brand-building and leveraging customer relationships, has become a buzz-phrase or buzz-concept. But, there is little that is new or trailblazing in this idea. To understand customers, the enterprise ...Target Marketing Magazine, 2 weeks ago Is 'Being Human' With Customers A New Concept? And, Does It Create Emotional, Experiential, Social and Financial Value? CRM Guru, 2 weeks ago
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