One of the big lessons we've learned is we've lost control of the brand in the social media age. Consumers influence the brand and even marketers don't control but merely influence the brand. And yet the marketer's job continues to be more relevant ... Economic Times, 3 weeks ago
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Professor Jagdish Sheth, Charles H Kellstadt professor of marketing at Emory University, Goizueta Business School recently met close friend and sometime co-presenter Devendra Chawla, group president, Food FMCG, Future Group in Mumbai. In an ...Economic Times, 1 month ago India's future looks brighter going forward: Jagdish Sheth Money Control, 2 months ago
A few days ago popular stand-up comedian, Varun Grover tweeted a picture of twelve variants of Maniarr's khakhra: Baroda you are crazy! Chocolate, Vanilla, Pizza, Noodles, Manchurian etc. flavored Khakharas. (Not complaining.) He missed Maniarr's ...Economic Times, 2 days ago
NIIT enters into an exclusive partnership with IIM Calcutta to offer Post Graduate Certificate in General Management (PGCGM) in a direct-to-device mode
Offers a Post Graduate Certificate Programme first time ever through a combination of Online & Offline modes New Delhi, September 15, 2016 : Indian Institute of Management, Calcutta (IIM-C) the first Indian business school crowned with triple ...PressReleasePoint, 3 days ago
Economists and business strategists have long noticed that industries tend to converge on just a few places Economists and business strategists have long noticed that industries tend to converge on just a few places. Milan for fashion, London for ...Livemint.com, 3 days ago
Way back in 1960, E Jerome McCarthy came up with the 4Ps of marketing product, price, place and promotion. To this day it still serves as a very useful framework for marketers, but recognising its deficiencies three soft Ps were later added. These ...Jamaica Observer, 1 week ago
Some critics have declared that design thinking is dead. They fail to see the value of the holistic view it propagates. From the beginnings of modern business education, managers have been trained to think analytically about their strategy. This ...Livemint.com, 1 month ago
A little over two years ago, I wrote about the ongoing cloud wars with all of the 800lb gorillas in the room jockeying for position. At the time, IBM and Amazon were having what equated to a public cage match battle over a cloud contract with the ...AJAX and RIA Journal, 1 month ago Cloud Wars: Two Years Later Sys-Con Australia, 1 month ago
The governing body of the National Board of Examination (NBE), the regulatory body for postgraduate medical education in India has been reconstituted, the government today said. "The governing body of the National Board of Examination (NBE) has ...Financial Express, 2 months ago
This new book on value creation is now available, written by Gautam Mahalan Sachin Sharma, Editor Sage, Posted on LinkedIn: Gautam Mahajan's 'Value Creation' just arrived in stock. Wanna know why industry leaders are already calling it a Classic? ...The Marketing Site, 2 months ago
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