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IIMA to do case study on blockbuster film Baahubali
Rediff.com

IIMA to do case study on blockbuster film Baahubali

The Indian Institute of Management-Ahmedabad is working on a case study on blockbuster Baahubali to highlight how art, business and technology combined to deliver a hugely successful film franchise. Being authored by IIMA alumnus and visiting faculty Bharathan Kandaswamy, the case study is part of an elective course on movie business offered to the second year students of the institute's flagship programme in management. "Baahubali is a path-breaking Indian movie that combines art, business, ... Rediff.com, 3 weeks ago
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