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How Ikea plans to woo Indians
Rediff.com

How Ikea plans to woo Indians

Pricing isn’t at the heart of Ikea’s strategy. It is understanding how Indians live.  Last year, 2.3 billion people visited the Ikea website. It is said, one in ten Europeans is conceived on an Ikea bed. Now, as the Swedish giant prepares to open its first store in India, in Hyderabad, this year, it hopes it can achieve the same success in the Indian market too.Ikea, the world’s largest seller of furniture, has its sights set on everyone. “At Ikea we target ... Rediff.com, 4 days ago
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