Kantar companies Dynamic Logic and Compete have teamed up with online media viewability firm Double Verify to launch a tool called Advance, which combines exposure metrics and effectiveness measures in a unified reporting and optimization system. MrWeb, 4 days ago
New Kantar Solution For Advertisers - Outsell Inc, 6 days ago
Kantar partnership unveils campaign-optimization tool - BToBOnline, 5 days ago
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Aequor Technologies, today announced a strategic relationship with Des Plaines, IL based Kantar Media SRDS. Under the terms of the relationship, Aequor will develop a suite of technology solutions to better serve the SRDS.com client base. Kantar ...PRWeb, 2 weeks ago
filed under Media, India IMRB on board to manage opt-in panel; Data to be collected directly from DTH provider's set top boxes Kantar Media announced on 22 April that it has secured a multi-year audience measurement contract in from Indian DTH ...Campaign India, 4 weeks ago 'First' Indian Return Path Contract for Kantar Media MrWeb, 4 weeks ago Kantar, Tata Sky partner for TV audience measurement Advanced Television, 4 weeks ago Tata Sky signs WPP's Kantar Media to better understand subscribers Indian Television, 4 weeks ago
Data from Kantar Media and Manhattan Research suggest that adult consumers are increasingly using social media to search online for so-called "health" data. Forty-five percent of US adult consumers used social media for health-related purposes in ...Medical Marketing And Media, 3 weeks ago Which PR agencies are the best at their own social media? PRmoment.com, 2 weeks ago Local TV VIewers Crazy For Social Media, Newspapers Generate More Tweets Media Post, 1 week ago Interactive TV Headlines Round-Up (III): NBC, Google, Hulu, Intel Media, Io Echo, Kantar Media, KIT digital, Microsoft Xbox, The CW, SmartGlass, "Heroes," MovieLabs, MTV, VH1, CMT Interactive TV Today, 3 weeks ago
Measurement is coming to DTH, it appears. WPP owned Kantar Media will now measure the behavior and viewing habits of users on the News Corp owned Tata Sky DTH network in India, reports EFY. It’s a multi-year audience measurement contract, and data will ...Medianama, 4 weeks ago
The new ANA white paper,Brand-Specific Commercial RatingsBenefits and Solution Providers, highlights solutions from eight companies for brand-specific commercial ratings. This blog provides a recap of Kantar Media's offerings. Kantar Media believes ...Association of National Advertisers, 5 days ago Rentrak: Brand-Specific Commercial Ratings Solution Provider Association of National Advertisers, 1 day ago New ANA White Paper on Brand-Specific Commercial Rating Association of National Advertisers, 2 weeks ago
Data from Kantar Media reveals that nearly one-quarter of the GB population (23 per cent) has access to four screens at home (TV, computer, smartphone and tablet) compared to only 11 per cent six months ago. As the range of media devices in the home ...Advanced Television, 5 days ago The rise of the 4 screen household: Tablet sharing creates new channel for media and retail Net Imperative, 1 day ago A Quarter of Brits Live in Four Screen Homes Mobile Marketing Magazine, 5 days ago
Research: Smartphones are proving more popular for apps App downloads on smartphone devices are significantly higher than downloads on tablet, according to research from Kantar Media. Social networking apps were the most popular and smartphones ...The Drum, 3 weeks ago Tablets trump smartphones for catch-up Cable and Satellite International, 2 days ago Mobile beats tablet for app downloads WARC, 3 weeks ago
Even in tough economic times, Irish consumers are still able to give to worthy causes. The latest insights from Kantar Media's TGI survey reveals 2.5 million people in Ireland donate to charities. The most generous are the 65+ age group who are 28% ...AdWorld.ie, 4 days ago
Google and Kantar Media Compete France have published their first survey that quantifies and analyses the performance of e-commerce sites against the criteria of bounce, refusal or conversion. The main conclusion of the study is the wide range of ...E-Commercefacts, 3 weeks ago
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