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About 800 results for "kantar media"

How does Gen Z respond to ads and consume media?
Best Media Info

How does Gen Z respond to ads and consume media?

According to Kantar Millward Brown's AdReaction in engaging Gen X, Y and Z report, about 73 per cent of Gen Z spends time online on mobile, 72 per cent of Gen Y on desktop and 81 per cent of Gen X spends time on television BestMediaInfo Bureau | ... Best Media Info, 1 week ago

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Rapid TV News, 1 month ago
Best Media Info, 1 week ago
MrWeb, 1 month ago
Cable and Satellite International, 1 month ago
MrWeb, 1 month ago
TWICE, 1 month ago
Media Post, 1 month ago
Campaign Middle East, 2 months ago
Net Imperative, 2 months ago
C+T Magazine, 3 months ago
Medical Marketing And Media

Top 25 cardiovascular brands, 2015-2016 January 10, 2017

Source: sales, EvaluatePharma; journal, Kantar Media | *journal data run from January 2016-October 2016 From the January 2017 Issue of MMM » Medical Marketing & Media Return
 Medical Marketing And Media1 week ago Top 10 Media Milestones 2016  Campaign Middle East1 month ago Look out marketers, here comes Gen Z!  Mediavataarme.com1 month ago Media & Digital Predictions 2017- Kantar MillwardBrown  Mediavataarme.com1 month ago
Media Post

Big, BIG Bucks and Super Bowl Advertising

Fox's airing of the Super Bowl this year could draw nearly half a billion dollars in total advertising revenue. Kantar Media says the game looks to rise above its $445 million level in 2016 -- with national TV advertising dollars coming from ...
 SportsBusinessNews.com1 week ago Super Bowl Could Draw $500M in TV Ads; Social Media Scoring Big  Response Magazine4 days ago Super Bowl Eyes Nearly Half A Bil...  Media Post1 week ago TurboTax Will Bring DJ Khaled and Other Big Names to 2017's Super Bowl  Adweek Online2 weeks ago
The Freepress Journal


INDIA Time spent on mobile phones has overtaken all other media according to a report from Kantar IMRB and the Mobile Marketing Association (MMA). An average consumer now spends three hours per day on their smartphones (an increase of 55% ...
 Research Magazine4 weeks ago BARC India & Israeli company explore customised digital measurement tools  Indian Television1 week ago Exciting times for mobile marketers in India!  The Freepress Journal3 weeks ago Feature Phones On A Rebound In India  CXOtoday1 month ago

Top 20 Tweeted TV moments of 2016: Eurovision gets most buzz

Kantar Media has released lists of the most Tweeted about UK shows in 2016, to reveal how social media and TV work together. The lists are split by sport and non-sport, series and individual broadcasts, plus most Tweeted about genres. It shows ...
 Net Imperative1 week ago

Kantar Media Retains Turkey Television Audience Measurement Service

TIAK A.Ş., the joint industry committee for TV ratings in Turkey have awarded Kantar Media the contract to continue delivering the official TV trading currency until at least 2020, with the option to extend until 2022. The existing service, ...
 C+T Magazine1 week ago Kantar Media Awarded Turkish TV Measurement Extension  MrWeb1 month ago Kantar retains Turkey TV audience measurement service  Advanced Television1 month ago Kantar to deliver extended audience measurement for Turkey  Digital TV Europe1 month ago
Media Life Magazine

Newspapers Ad Drop Seen As Culprit in Lower Holiday Spend.

As the holiday shopping season enter the home stretch, Kantar Media has zeroed in on retail ad spending, paid search and social media activity for the period Nov. 21-Dec. 11. The net-net: Overall retail ad spend is down 13% during the period ...
 Inside Radio1 month ago Retail's got a big problem. Media's got a bigger one.  Media Life Magazine1 week ago Kantar—Holiday Ad Spend Expanding Beyond Big Weekend.  Inside Radio1 month ago Kantar: Holiday Ad Spending Drops  Radio Ink1 month ago

ABS-CBN claims dominance in 2016 TV ratings war

ALMOST half of Filipino households nationwide tuned in to programs of ABS-CBN Corp. throughout 2016, data from Kantar Media showed, giving the listed multimedia conglomerate the right to claim leadership in the ratings war last year. The ...
 Business Mirror2 weeks ago ABS-CBN rules 2016 in nationwide ratings - Kantar Media  Adobo Magazine2 weeks ago GMA-7, ABS-CBN claim higher ratings week ago Ang Probinsyano, Voice Kids, PSY, Dolce Amore, TV Patrol waging-wagi sa 2016  Bandera2 weeks ago

Best Buy Cuts Holiday Ad Spend By 50%

An analysis of November media buys by Kantar Media shows that Best Buy cut its ad outlays by half year-over-year, as Black Friday disperses into Black November and more resources are moved into digital. "It seems that the ever-expanding holiday ...
 TWICE1 month ago Best Buy, Macy's, Walmart Ad Spending-Including Search-Plummets  Media Post1 month ago Best Buy, Macy's, Walmart Ad Spen...  Media Post4 weeks ago Walmart, Best Buy Slash Early Hol...  Media Post1 month ago
Enterprise Innovation

Celent says social networks understand users...

Kantar Media says that over 11 million messages cross the QQ network every 60 seconds. Penguin Intelligence estimate that 76.2% of China's internet users share on social media with WeChat Moments ranked as the top social sharing platform by ...
 Enterprise Innovation1 month ago
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