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About 804 results for "kantar media"

GroupM claims insight tool will 'transform' media planning yesterday

GroupM Launches LIVE Panel Connecting with Multiple Data Sourc...

GroupM today announced the launch of LIVE Panel, a new consumer and media insight solution enabling its agencies to more efficiently develop precise and targeted media plans so advertisers can more effectively reach their audiences, measure outcomes ... Newswire Today, 1 month ago

Cross-Tab Group signs $25 million deal with Kantar Group

Cross-Tab Group which runs social media analytics firm Blueocean Market Intelligence has signed a mandate worth up to $25 million with Kantar Group.
 Economic Times1 month ago Cross-Tab Group Secures Strategic Deal With Kantar Group  AndhraNews.net1 month ago

TAM to exit TV viewership ratings with launch of JV firm with BARC India

MUMBAI: After 18 years of reporting TV viewership ratings, TAM Media Research, a joint venture between Kantar Media Research and Nielsen, will cease to give TV ratings effective February 29, 2016. BARC India, a joint industry body of the broadcasters, ...
 Economic Times2 months ago TAM-BARC JOINT VENTURE  Scatmag.com1 month ago

Lotame Partners With Kantar Shopcom to Offer New Combined CPG Audience Segments

Reaching 115 Million Households in CPG Media Campaigns With Data From 95% of US CPG Spend From All Outlets. Lotame , the universal cross-device data management platform dedicated to humanizing the consumer decision journey, announced its ...
 Adotas2 weeks ago LOTAME : Partners With Kantar Shopcom to Offer New Combined CPG Audience Segments  4 Traders2 weeks ago
More About Advertising

Louise Ainsworth joins Kantar to lead Millward Brown in the UK

Global brand, media and communications research consultancy Millward Brown today announced the appointment of Louise Ainsworth as CEO Millward Brown, UK. Ainsworth joins from WARC, the central knowledge system of the advertising and media business ...
 Communicate Magazine4 weeks ago Millward Brown hires Ainsworth as new UK boss  More About Advertising4 weeks ago Millward Brown hires Louise Ainsworth as CEO UK  Consultancy.uk3 weeks ago Millward Brown Names New UK CEO  MrWeb3 weeks ago

Sneak Preview: Kantar Media/Connectiv Study Finds Programmatic Accounts for At Least 15% of Digital B2B Spend

by Matt Some B2B publishers may be on the fence when it comes to investing in programmatic solutions, but increasing evidence suggest B2B advertisers are embracing programmatic—whether publishers are ready to serve them or not. On May 13 at ...
 Software & Information Industry Association1 month ago Sneak Preview: Kantar/Connectiv Study Finds Programmatic Accounts for At Least 15% of Digital B2B Spend  Software & Information Industry Association1 month ago

Mobile Data Added to TGI Clickstream

Kantar Media has enhanced its TGI Clickstream study with the addition of metered consumer mobile behaviour, including phones and tablets. Clickstream was launched in June 2012 to give marketers, communications agencies and media owners a picture of ...
 MrWeb1 month ago

Marketing Madness: Study Details the Second-Most-Lucrative Postseason Sports Franchise

One of the highest-stakes sports events is set to tip off later this month, with Kantar Media revealing that the NCAA Division I Men's Basketball Championship — aka March Madness — is the second-most-lucrative postseason franchises, trailing ...
 TV Week1 month ago

TalkTalk regains market share in Q1 - Kantar

The latest research from Kantar Worldpanel ComTech on the UK home services market (broadband, fixed landline, pay-TV) shows that TalkTalk's new customers increased by 3.2 percent on the last quarter. This suggests that TalkTalk's efforts to repair ...
 Telecompaper2 weeks ago UK broadband: TalkTalk fights back  Advanced Television2 weeks ago France Market Share: Leclerc and Lidl Gain Ground in Low Spend Environment  Kantar Retail IQ3 weeks ago

Britain's selfie culture trigger massive rise of fake tan - especially in METROSEXUAL MEN

SELFIE-obsessed Britons and their ongoing love for social media snaps has led to an increase in the number of people getting fake tans - especially men. The products have been falling off the shelves as sales have soared by almost 40 per cent in ...
 Scottish Daily Express3 weeks ago
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