Kantar Firms Link with Double Verify for Digital ROIKantar companies Dynamic Logic and Compete have teamed up with online media viewability firm Double Verify to launch a tool called Advance, which combines exposure metrics and effectiveness measures in a unified reporting and optimization system. MrWeb, 4 days agoMore from: Individual.com, PRWeb...and 5 other sources
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Kantar Media SRDS and Aequor Technologies Announce EngagementAequor Technologies, today announced a strategic relationship with Des Plaines, IL based Kantar Media SRDS. Under the terms of the relationship, Aequor will develop a suite of technology solutions to better serve the SRDS.com client base. Kantar ... PRWeb, 2 weeks ago
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Tata Sky ropes in Kantar Media for subscriber viewership measurementfiled under Media, India IMRB on board to manage opt-in panel; Data to be collected directly from DTH provider's set top boxes Kantar Media announced on 22 April that it has secured a multi-year audience measurement contract in from Indian DTH ... Campaign India, 4 weeks ago
'First' Indian Return Path Contract for Kantar Media
MrWeb, 4 weeks ago
Kantar, Tata Sky partner for TV audience measurement
Advanced Television, 4 weeks ago
Tata Sky signs WPP's Kantar Media to better understand subscribers
Indian Television, 4 weeks ago
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Business Briefs: Manhattan Research, KPMG, Scioderm and GSKData from Kantar Media and Manhattan Research suggest that adult consumers are increasingly using social media to search online for so-called "health" data. Forty-five percent of US adult consumers used social media for health-related purposes in ... Medical Marketing And Media, 3 weeks ago
Which PR agencies are the best at their own social media?
PRmoment.com, 2 weeks ago
Local TV VIewers Crazy For Social Media, Newspapers Generate More Tweets
Media Post, 1 week ago
Interactive TV Headlines Round-Up (III): NBC, Google, Hulu, Intel Media, Io Echo, Kantar Media, KIT digital, Microsoft Xbox, The CW, SmartGlass, "Heroes," MovieLabs, MTV, VH1, CMT
Interactive TV Today, 3 weeks ago
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Tata Sky Inks Deal With Kantar To Measure TV ViewershipMeasurement is coming to DTH, it appears. WPP owned Kantar Media will now measure the behavior and viewing habits of users on the News Corp owned Tata Sky DTH network in India, reports EFY. It’s a multi-year audience measurement contract, and data will ... Medianama, 4 weeks ago
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Kantar Media: Brand-Specific Commercial Ratings Solution ProviderThe new ANA white paper,Brand-Specific Commercial RatingsBenefits and Solution Providers, highlights solutions from eight companies for brand-specific commercial ratings. This blog provides a recap of Kantar Media's offerings. Kantar Media believes ... Association of National Advertisers, 5 days ago
Rentrak: Brand-Specific Commercial Ratings Solution Provider
Association of National Advertisers, 1 day ago
New ANA White Paper on Brand-Specific Commercial Rating
Association of National Advertisers, 2 weeks ago
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Tablet growth fuels rise of four-screen householdData from Kantar Media reveals that nearly one-quarter of the GB population (23 per cent) has access to four screens at home (TV, computer, smartphone and tablet) compared to only 11 per cent six months ago. As the range of media devices in the home ... Advanced Television, 5 days ago
The rise of the 4 screen household: Tablet sharing creates new channel for media and retail
Net Imperative, 1 day ago
A Quarter of Brits Live in Four Screen Homes
Mobile Marketing Magazine, 5 days ago
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App downloads higher on smartphones than tablets, Kantar Media research revealsResearch: Smartphones are proving more popular for apps App downloads on smartphone devices are significantly higher than downloads on tablet, according to research from Kantar Media. Social networking apps were the most popular and smartphones ... The Drum, 3 weeks ago
Tablets trump smartphones for catch-up
Cable and Satellite International, 2 days ago
Mobile beats tablet for app downloads
WARC, 3 weeks ago
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Insight of the Week: Charitable DonationsEven in tough economic times, Irish consumers are still able to give to worthy causes. The latest insights from Kantar Media's TGI survey reveals 2.5 million people in Ireland donate to charities. The most generous are the 65+ age group who are 28% ... AdWorld.ie, 4 days ago
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Statistics to be handled with careGoogle and Kantar Media Compete France have published their first survey that quantifies and analyses the performance of e-commerce sites against the criteria of bounce, refusal or conversion. The main conclusion of the study is the wide range of ... E-Commercefacts, 3 weeks ago
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