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About 803 results for "kantar media"

AdGooroo, a Kantar Media company, launches Competitive...

AdGooroo (www.adgooroo.com), a Kantar Media company and global leader in search marketing intelligence, today announced the launch of its Local Insight solution, which enables advertisers to gain daily, tactical insights into the paid search ... Free Press Release, 2 days ago
4C Delivers First-To-Market ... EFYTimes.com, 4 days ago

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Progressive Grocer

Ad Insider—Fewer Free Standing Inserts, But Higher Value.

Some major retailers sharply reduced their use of printed freestanding inserts (FSIs) last year. Even so, Kantar Media says consumers were offered more than $515 billion in incentives through FSI coupons in 2015, an increase of 3.7% compared to the ...
 Inside Radio1 week ago Dollar Value of FSIs Increased 3.7% in 2015: Kantar Media  Progressive Grocer3 weeks ago Retail marketers find less is more with coupons  Retailing Today1 week ago

Re-shaping the media industry in 2016 [INSIGHT]

By Andy Brown - CEO / Kantar Media In recent years we have witnessed seismic shifts in the way people consume content and the technology that's available for buying, selling and measuring its impact. Kantar Media's CEO, Andy Brown, gives his ...
 HispanicAd.com1 month ago Marketers Will Unite Sales and Media Touchpoints in New Ways in 2016, Says Millward Brown  Broadcast Newsroom3 weeks ago
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NPR

Kantar Media's Super Bowl Ad AnalysisPast, Present, Future

Super Bowl Ad Pricing Has Increased 76% Over Past Decade, Generating $2.38 Billion in Total Network Ad Sales. The Super Bowl's golden anniversary is almost here, providing advertisers with coveted access to an expected audience of over 100 ...
 Adotas3 weeks ago Super Bowl Ads Cost More Than Ever  Equilibrio Informativo6 hours ago The Cost Of Super Bowl Ads Soared 76 Percent Over A Decade  Vocativ11 hours ago Super Bowl Ads Past And Present: How Do They Stack Up?  NPR1 day ago
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PBS

Early ratings provide no clear victor in Trump-Fox feud

Donald Trump is leading the pack of Republican president candidates in money spent on Iowa media, advertising tracker Kantar Media's CMAG shows. The seven candidates onstage seemed liberated, in varying degrees. Among the other candidates, ...
 Equilibrio Informativo1 week ago After Iowa, Trump shows off effort to win in New Hampshire  PBS1 day ago After Iowa, Trump Showing Off Effort to Win in New Hampshire  Caribbean Business Online1 day ago The Latest: New anti-Trump mailer in Iowa ahead of caucuses  Mail.com1 week ago
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GroupM Malaysia to invest heavily in data technology

KUALA LUMPUR -- GroupM Malaysia recently tied up with Kantar Media for the subscription of the UK-based research company's service to measure the habits of pay-TV viewers in the country. GroupM Malaysia is also investing heavily in data technology ...
 Adobo Magazine4 days ago

GroupM Malaysia Signs Up For Kantar Media's Superior Tv Measurement System

(Marketingmagazine.com.my) -GroupM Malaysia and Kantar Media have announced they have entered into an agreement for GroupM to subscribe to the Dynamic Television Audience Measurement (DTAM) service, the new television currency for measuring the ...
 Marketing Magazine Malaysia1 week ago

Interactive TV Headlines Round-Up 1/25/16 (II): Huffpost Live, IBM, Ustream, Clearleap, IM360, Kantar Media, Andrew Jarecki, Layer3 TV, Metrological, Netflix, Comcast, Niche, Vine, Nielsen, Roku, Sky

As most of you are probably aware, [itvt]'s daily news reporting was on hiatus for several weeks, because our editorial team was working on TVOT NYC 2015 and then taking a post-event break. In order to catch up with the news we missed during that ...
 Interactive TV Today1 week ago

TGI Insight of the Week: Finance

Financial security is something everyone looks for in their lives and the latest Kantar Media TGI Ireland survey reveals peoples' attitudes towards money and financial stability and how these affect their behaviour. In Ireland, 31% of adults look ...
 AdWorld.ie2 weeks ago

FSI Coupon Incentives Continue To Grow

According to a new study from Kantar Media, consumers were offered more than $515 billion in consumer incentives through Free Standing Insert (FSI) coupons in 2015, an increase of 3.7% compared to the previous year. Although the total number of ...
 Media Post2 weeks ago
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