WPP -Kantar's brand, communications and media research unit Kantar Millward Brown conducted its annual Media Conclave 2017 in Mumbai. This year's Media Conclave focused on the impact of various media Ad Formats on campaign performances. The conclave played ... Business Standard, 1 month ago
Social media advertising may have high reach but when it comes to driving brand impact, it has lesser capability to appeal to the age group of 20-45 years, according to a report by Kantar Millward Brown. As per the findings of the global media and advertising ...Business Standard, 2 weeks ago Social media advertising unable to appeal 20-45 years age group: Report Money Control, 2 weeks ago
The average time spent on smartphones daily is now equivalent to the time spent by TV consumers in an entire week demonstrating that the engagement levels provided by smartphones are unparalleled. The latest Smartphones Usage and Behaviour report from Kantar ...Pluggd in, 1 month ago
Armed with deep customer knowledge, low operational overheads, new funding opportunities and help from online marketplaces, the local brand is turning David to every Goliath that steps into its neighbourhood, says T E Narasimhan. David versus Goliath! From oil to cola, business giants are humbled by smaller challengers. A boy pushes a sumo wrestler out of the ring in a mock competition. Photograph: Thomas Peter/Reuters. Chances are that very few have heard of Gold Winner Oil or Raja ...Rediff.com, 2 months ago
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