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About 1 results for "karsanbhai"

It is a triangular fight for the soap warriors
Rediff.com

It is a triangular fight for the soap warriors

Nirma detergent brand has shed its affordable tag for a more premium positioning against Surf, as rival Ghadi consolidates its position as a mass-market player. Illustration: Dominic Xavier/Rediff.com.  The clock has come full circle for Nirma, the detergent brand from Gujarat that dethroned Hindustan Unilever’s Surf as the leading washing powder in the 1980s. Led by its charismatic founder Karsanbhai Patel, the Ahmedabad-based major became synonymous for its astute marketing skills ... Rediff.com, 2 weeks ago
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