When it comes to advertising, it's often been said that sex sells. While that may be true when the ad targets men, do sexually explicit ads have the same effect on women? A new study says it's possible, but only if the advertisement is classy and ... EMax Health, 1 day ago
Sex sells? Racy ads turn women off, study says - Times of India, 3 days ago
For women, sex in ads may not sell - Globe and Mail, 4 days ago
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Being an advertiser is hard. On the one hand, sex sells (and sells and sells). On the other, women sometimes take offence at lubricious ads, and then will not buy your product, or let their boyfriends buy it, and before you know it there is a ...Sydney Morning Herald, 2 days ago Women Hate Sexually Explicit Ads, Unless They're Selling Something Expensive Slate Magazine, 4 days ago
There is big money to be made from advertising, and sex sells. But if women are the target, the advert must be classy, sophisticated and valued highly, according to a new study. Researchers from the University of Minnesota claim that women are ...Medical News Today, 3 days ago Women find sexually explicit ads unappealing -- unless the price is right EurekAlert!, 6 days ago Unless the Price is Right, Women Find Sexually Explicit Ads Unappealing MedIndia, 5 days ago Women find sexually explicit ads 'unappealing' unless products are priced high Siasat Daily, 6 days ago
Like this article? We recommend Learn More "Buy We're all creatures of habit. Each of us has an individually developed set of appropriate behaviors, bad attitudes, good traits, guilty pleasures. To improve ourselves, we need to alter our behavior ...InformIT, 4 days ago
Kate Upton in a racy Carl's Jr ad. Photo / YouTube A lot of women bemoan the constant presence of sexual images in advertising, particularly the over sexualisation of women to sell products to both sexes. However, new research shows that while ...New Zealand Herald, 5 days ago Sexy ads turn women off New Zealand Herald, 5 days ago
Posted in category Analytics, Behavioral Economics, Best Practices, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, ...GreenBook, 1 week ago
FOR Viktor Frankl, the Holocaust survivor who wrote the best-selling book Man's Search for Meaning, the call to answer life's ultimate question came early. When he was a high school student, one of his science teachers declared to the class, Life is ...Yourstory.in, 1 week ago
In the paper, researchers at the Centre for Real-World Learning at the University of Winchester in England put forward a definition for creativity focused on five core dispositions. They field-tested their work in a dozen schools. A creative mind, ...Manila Bulletin, 1 week ago Don't Tidy Up Before You Do Your Creative Thinking Harvard Business Review, 1 month ago
We all have them. Rituals we do before eating, though most of us don't think of them that way. You may be the type of person who always eats chips in a bowl because they're just not the same out of the packet. Or you might only drink peppermint tea ...Melbourne Age, 2 weeks ago Simple Food Rituals Increase Enjoyment Harvard Business Review, 1 month ago
Modern conveniences like vacuum cleaners, super-turbo hairdryers and electronic juicers make life so much easier. Those are old-fashioned compared to the new ultramodern tools designed to enhance efficiency, streamline productivity and save time.Huffington Post, 2 weeks ago
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