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Going ethical: The new strategy brands use to lure millennials
Rediff.com

Going ethical: The new strategy brands use to lure millennials

Consumers are increasingly opening up their wallets for the intangible promise of ethical manufacturing practices, healthier lifestyles and concern for the environment. Romita Majumdar reports. Disha Patani at the Nykaa Femina Beauty Awards.The new consumer not only looks for 'sustainably' sourced products, but also actively participates in discussions and campaigns around them on social media, which is where the ethical-healthy-wellness brands are marketing themselves.Nykaa recently ... Rediff.com, 2 weeks ago
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