IN LITERATURE AS in life, timing is everything. Being pipped at the publisher’s by a celebrity writer whose book is based on the same concept as one’s own, must be devastating. Luckily, it doesn’t happen often. Last year, feted Indian banker Naina Lal ... Open Magazine, 1 month ago
Anand Chandrasekaran Social networking giant Facebook Inc. has hired former Snapdeal chief product officer Anand Chandrasekaran to help develop strategies for its Messenger app. Chandrasekaran, who quit Snapdeal in May barely a year after ...Techcircle.in, 1 month ago
For years, marketers were led to believe that measuring social media return on investment was not only possible, but also required. Directing customers to a website where they can make a purchase is something companies can easily track. If you spend ...Adweek Online, 1 month ago
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