This was a first for the grand old party - the Congress. The party has gone ahead to make one of its leaders a brand to win an election. This is the story of Brand Amarinder created by poll strategist Prashant Kishor and his team at Indian Political Action ... catchnews.com, 1 month ago
The election tamasha that was successfully taken online by the BJP during the 2014 general elections is playing out in a bigger avatar, reports Sanjay Jog. For the Brihanmumbai Municipal Corporation elections, the Bharatiya Janata Party built an app 'Invite CM' that let Devendra Fadnavis engage with voters. Fadnavis was also active on Twitter. Several followers made short films with the lion as a party mascot swatting down a corrupt tiger (a symbol of ally turned foe, Shiv Sena) and ...Rediff.com, 5 days ago How political parties tapping voters online Rediff.com, 6 days ago
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