Market for endorsements has matured. Brands are no longer looking just for a pretty face, but for influencers Author Amish Tripathi endorses the Amazon Kindle e-reader. The list of brand ambassadors is also expanding beyond the predictable film ... Livemint.com, 2 days ago
Times are good for the underdogs. Just like startups hog the limelight in the corporate world and successful sports leagues crop up in several sports other than cricket, in the brand endorsement market also a growing band of celebrities outside the ...Times of India, 6 days ago
How did a trainee copy writer land a nationwide TV campaign? Meet the quintessential 'girl next door' who's convincing everybody to switch to 4G. The petite, short-haired Sasha Chettri has become a crusader of sorts for 4G. She is all over the ...Agencyfaqs!, 3 weeks ago
reigning badminton champion recently signed an endorsement deal worth Rs. 25 crore with celebrity management firm IOS Sports. On the brand circuit, she has become the highest paid sportsperson, outside of cricket. A look at the categories she has ...Agencyfaqs!, 1 month ago
After sitting on Sawani's report for 3 years, BCCI is now pushed to register players agents T HE BCCI on Sunday announced that it would soon begin a process to register managers/ agents of cricketers, a measure that was originally ...Yahoo! India, 2 months ago
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