The Tata group-owned budget hotel chain is going back to the drawing board to reboot the brand. But is it too late? IMAGE: The Jaipur Ginger hotel. Photograph: Kind Courtesy: www.ginger.com. Losses and rising competition from budget room aggregators are driving the makeover at the 13-year-old Ginger Hotels, owned by the Tata group’s Indian Hotels Company which also operates Taj luxury hotels. Over the past few quarters, the company, that has 37 properties across the country, says it has ... Rediff.com, 1 month ago
Hospitality chains are hosting dual brands on one property, looking for operational efficiencies without diluting their brands, says Shivani Shinde Nadhe. Given the highly competitive and crowded market for travel in the country, Indian hospitality chains have been experimenting with a concept that has taken off in a big way in the West. They are locating multiple brands on one property; Accor, Lemon Tree and others have opened up budget and premium branded hotels within the same ...Rediff.com, 1 month ago
I’ve spent many years in hospitality, been trained in the profession and have always believed that if the writing gig never worked out, I could always head back to the safe sanctuary of hotels. People are a big part of this business. It is also a very ...The Financial Chronicle, 2 months ago
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