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About 812 results for "leo burnett"

Mark Tutssel Defends Award Show Categories
Little Black Book

Towards creative leadership

WHEN Michael Conrad became Leo Burnett International president and chief creative officer (CCO) in 1986, he adopted a mantra counter to management guru Theodore Levitt's Think Global, Act Local . I thought Levitt's mantra was an insult because ..., 1 day ago
Mark Tutssel Defends Award Show Categories Little Black Book, 2 weeks ago

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Fast Company, 5 days ago

Leo Burnett Partners With The Huffington Post for a New Approach to Content Marketing

Ad agency Leo Burnett has joined forces with digital publisher The Huffington Post to create branded content that focuses on audience engagement rather than impressions and clicks. Advertising agency Leo Burnett has partnered with digital ...
 ClickZ Today3 days ago Leo Burnett Dishes On "First-Of-Its-Kind" HuffPo Partnership  Media Post4 days ago HuffPo Content Slingers to Inhabit LBCo | Germany Dislikes Tracking, Sarcastic Humor, Audience Measurement | >1,000 URL Takedowns Per City in Google's Forced Euro Expurgation  MarketingVOX1 week ago HuffPost Partners with Leo Burnett  Media Bistro1 week ago

How Ad Agencies Can Avoid A Death Spiral

Leo Burnett's fledgling firm got off to an inauspicious start when it opened in 1935. As long time industry veteran John Winsor recently noted, advertising agencies are no longer the valued partners they once were. The holding companies have largely ...
 Austin American Statesman3 days ago Leo Burnett Wins Oasis Advertising Deal  MediaME.com6 days ago Leo Burnett wins Oasis following multi-agency pitch  Campaign Middle East1 week ago Leo Burnett and Oasis rekindle partnership  Zawya.com1 week ago

AnalogFolk Nabs Leo Burnett Senior Planner

AnalogFolk Sydney has appointedformer Leo Burnett Sydney senior planner Mathieu Dauner as its new strategy director. At Leo Burnett, Mathieu led strategy for Bundaberg Rum, Bulleit Bourbon, Be Natural, WWF and Unibet, most recently ...
 B&T Online6 days ago AnalogFolk bolsters its strategy team with new hires  AdNews6 days ago

McDonald's dares viewers to choose

The campaign, conceptualised by Leo Burnett, captures the launch of Classic with a Twist burgers and also rekindles the love for McDonald's classic burgers BestMediaInfo Bureau | Mumbai | October 17, 2014 Click on the image to watch the TVC. ...
 Best Media Info1 week ago Leo Burnett Unveils My Burger Winners for McDonald's UK  Media Bistro1 week ago McDonald's burger contest brings best out of Burnett  More About Advertising1 week ago McDonald Rolls Out Crowdsourced Burger Campaign  MarketingWorld1 week ago

What's going on at Leo Burnett?

What's going on a Leo Burnett? There's market speculation that the agency is laying off around 20 senior level execs, in the wake of a number of new business wins inlcuding Woolworths. Several industry sources have commented that Leo Burnett is ...
 AdNews2 days ago The Future Of Marketing Combines Big Data With Human Intuition  Forbes.com1 week ago Leo Burnett beefs up shopper marketing  Crains ChicagoBusiness3 weeks ago Former Leo Burnett CEO Rob Clarke rejoins Australian Rugby Union in senior marketing role  Mumbrella1 month ago

This Is Why HuffPo Signed An Unusual Deal That Will See Its Staff Work In An Ad Agency

The Huffington Post has signed an exclusive one-year partnership with ad agency Leo Burnett that the companies are saying is the creation of a "new agency/publisher model," the type of which has not been seen ever before. Business Insider has spoken ...
 Austin American Statesman1 week ago HuffPost CEO Jimmy Maymann Explains Why He Signed An Unusual Deal That Will See His Staff Work In An …  Yahoo! Finance1 week ago
Adweek Online

Is Yet Another Global Creative Shop About to Name a New CEO?

Is there yet another high-profile agency executive change coming? Publicis Groupe is looking to replace Leo Burnett CEO Tom Bernardin, sources said, making it just the latest top executive change at the largest networks in the past ...
 Adweek Online1 week ago Updated: Is Yet Another Global Creative Shop About to Name a New CEO?  Adweek Online1 week ago
Best Media Info

Flashed Yesterday: Leo Burnett bags Cairns India

The branding communication mandate was won in a pitch process that attracted some of the best-known and largest agencies in the country BestMediaInfo Bureau | Delhi | September 18, 2014 Cairn India, one of the world's fastest growing upstream ...
 Best Media Info1 month ago Leo Burnett wins brand communication duties of Cairn India  Afaqs1 month ago
Best Media Info

APAC Effie appoints 2015 awards chairman

APAC Effie, the global symbol of marketing effectiveness excellence for the Asia Pacific region, has named Leo Burnett Asia Pacific chairman and CEO Jarek Ziebinski ( pic ) as the awards chairman for this year's event. Ziebinski's connection with ... weeks ago The 2015 Asia Pacific Effie Awards has announced Call for Entries.‏  Adlib Magazine1 week ago 2015 Asia Pacific Effie Awards announce call for entries  Mumbrella2 weeks ago APAC Effie Awards 2015 calls for entries  Best Media Info2 weeks ago
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