With Maaza, which already has the biggest share in mango beverages in the Indian market, Coke is betting on a winning horse, say experts. IMAGE: Varun Dhawan and Gulshan Grover promote Maaza. Coca-Cola is adapting to increasing consumer alarm over carbonated drinks by betting big on one of its flagship brands in India. Maaza, the brand that the company bought from Ramesh Chauhan owned Parle-Bisleri nearly four decades back, is set to get the lion’s share of the cola ... Rediff.com, 3 days ago
The company wants to make Maaza a billion dollar brand, push its non-cola portfolio in the countryBusiness Standard, 1 week ago Mango drink Maaza to be $1-bn brand by 2020: Coca-Cola Business Standard, 4 weeks ago Coca-Cola targets Maaza to become USD 1 bn brand by 2020 DNA, 4 weeks ago Coca-Cola targets Maaza to become $1 bn brand by 2020 Money Control, 4 weeks ago
on your WebpageAdd Widget >Get your members hooked!