The company wants to make Maaza a billion dollar brand, push its non-cola portfolio in the country Business Standard, 1 month ago
Mango drink Maaza to be $1-bn brand by 2020: Coca-Cola - Business Standard, 1 month ago
Coca-Cola targets Maaza to become USD 1 bn brand by 2020 - DNA, 1 month ago
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With Maaza, which already has the biggest share in mango beverages in the Indian market, Coke is betting on a winning horse, say experts. IMAGE: Varun Dhawan and Gulshan Grover promote Maaza. Coca-Cola is adapting to increasing consumer alarm over carbonated drinks by betting big on one of its flagship brands in India. Maaza, the brand that the company bought from Ramesh Chauhan owned Parle-Bisleri nearly four decades back, is set to get the lion’s share of the cola ...Rediff.com, 1 month ago
This film maker was honoured with the prestigious ‘Lokmat Maharashtrian Of The Year Award’. Find out who!
It’s always said that ‘The recognition of success is sweeter than success itself’. True to the same, the popular media house ‘Lokmat’ recently organised its much awaited awards ceremony, wherein they felicitated not just the successful names in the ...Bollywood Hungama, 1 week ago
Globally, Coca-Cola offers Fanta in various fruit-based formats. Apple, Strawberry, Pineapple and Creaming soda are a few of the 90 variants that are available in different markets, apart from orange. James Quincey, global president and chief operating officer of Coca-Cola, is expected to apprise Prime Minister Narendra Modi of the company’s initiative to make fizzy drinks nutritious during his proposed visit to India next month. Quincey, who will take over as the chief executive officer ...Rediff.com, 3 weeks ago
Even as traders in Tamil Nadu continue to boycott Coke and Pepsi, a few homegrown beverage brands are raking in the profits, says T E Narasimhan. For Coke and Pepsi, summer has always been a season of plenty. As temperatures shoot up, so do advertising budgets and brand launches. This year, however, their plans have faced a setback in the south, primarily Tamil Nadu, where sales are down because of a traders’ boycott. While the full impact on final sales numbers is still not ...Rediff.com, 3 weeks ago
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