Even as traders in Tamil Nadu continue to boycott Coke and Pepsi, a few homegrown beverage brands are raking in the profits, says T E Narasimhan. For Coke and Pepsi, summer has always been a season of plenty. As temperatures shoot up, so do advertising budgets and brand launches. This year, however, their plans have faced a setback in the south, primarily Tamil Nadu, where sales are down because of a traders’ boycott. While the full impact on final sales numbers is still not ... Rediff.com, 3 weeks ago
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