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About 1 results for "maruti kizashi"

The mystery of a car launch
Rediff.com

The mystery of a car launch

Price is no longer king. Maruti now has a new launch strategy to score over rivals. Cars are no longer just about 'kitna deti hai' or its fuel efficiency and therefore market leader Maruti Suzuki has changed its launch strategy. Showcasing the vehicle weeks ahead of the launch, without talking about the pricing and mileage, is getting important to communicate in detail the evolving features and design to the target segment in a crowded car market. In December last year, Maruti showcased ... Rediff.com, 2 months ago
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