National brands prefer the acquisition route since the southern market is culturally different, reports T E Narasimhan from Chennai. Entrepreneurs have realised that things have become more competitive and to go national, they need to piggy-back with somebody. Photograph: PTI Photo. Fast moving consumer goods (FMCG) companies in the south are opening the door for investors. Mergers and acquisitions (M&A) data in the segment during 2015-16 shows that FMCG entities from the north and west are ... Rediff.com, 2 months ago
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