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About 3 results for "mather india"

Split-screen advertising format makes a comeback in Tata Salt's new TVC
Afaqs

Split-screen advertising format makes a comeback in Tata Salt'...

The ad has been conceptualised by Ogilvy & Mather India and features Konkona Sen Sharma. Splitting the screen to compare (and mostly ridicule) other brands while highlighting one's own product features was a successful advertising tactic back in the eighties ... Afaqs, 1 month ago
Rediff.com

What Ivanka will be up to at the Global Entrepreneurship Summit

Young Indian entrepreneurs hope to share some of the limelight too at the Hyderabad event.B Dasarath Reddy reports. New-age entrepreneurs, from Flipkart Executive Chairman Sachin Bansal to MobiKwik Co-founder Upasana Taku will join their global counterparts and investors to discuss the pursuit of business innovation at the three-day Global Entrepreneurship Summit 2017 in Hyderabad. While the opening day of the summit on Tuesday, November 28, has a grand inaugural session, to be addressed by ...
 Rediff.com3 weeks ago

Emotions are the new celebrities of advertising

Advertisers take to pitching family values and social causes, giving celebrity endorsers and flamboyance a miss. Nikhat Hetavkar reports. Nokia's emotional Diwali ad.   An old professor sits, visibly uncomfortable and distinctly out-of-place on a plush sofa, but is overwhelmed when a former student who has quite clearly done well for himself, goes out of his way to make his mentor feel special and makes him a cup of tea just the way he likes it. A mother gets all teary-eyed when her son ...
 Rediff.com1 month ago
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