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TV ad rates rocket ahead of India, Pakistan final
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TV ad rates rocket ahead of India, Pakistan final

A 30-second spot during the final to be broadcast by Star Sports is expected to cost nearly Rs 1 crore, far higher than the Rs. 10 lakh that advertisers pay on average for most Indian shows. IMAGE: Fans celebrate India's victory against Pakistan during the ICC Champions Trophy group match in Birmingham. Photograph: Shailesh Andrade/Reuters Television advertising rates for Sunday's cricket final between India and Pakistan are 10 times the normal price, industry sources said, as millions of fans ... Rediff.com, 2 months ago
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