The recall value of a brand is what marketers are looking to enhance and product placement in popular content for mass consumption is considered one of the best means to do so. Product placements in films have gained prominence in India over the ... Pitch, 1 month ago
From custom-made luxury sedans to fast and furious supercars, India's billionaires rule the roads Weekend Team February 28, 2014 Last Updated at 21:14 IST Vijay Mallya: Back in the days when the 'King of Good Times' was a legitimate description for ...Business Standard India, 1 month ago
From custom-made luxury sedans and fast and furious supercars to luxurious aircraft and sumptuous yachts, India's billionaires rule the air, the water and the macadam Weekend Team February 28, 2014 Last Updated at 14:37 IST Vijay Mallya: Back in the ...Business Standard India, 1 month ago
When in March last year, his bosses at Audi asked whether he would like to lead the team in India, Joe King, 44, was excited for two reasons: one, India was like several countries rolled into one and having spent four years setting up Audi's largest ...Business Standard India, 1 month ago
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