Brands that create access for the masses. The former CEO of IKEA, Mikael Ohlsson,once spoke of the vision for IKEA as allowing people with limited means to furnish their houses like rich people. Democratising brands do just this: They break ... Campaign Asia-Pacific, 1 month ago
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"There's more to life than furniture" declares a bold headline ina recent Ikea catalog. Perhaps a somewhat surprising statement from the world's leading home furnishings company. But if you know Ikea, then you know that it positions itself as "life ...Retail Online Integration, 1 month ago
Li Shufu, CEO of Zhejiang Geely Holding Group, appeared at the Geekpark Innovation Meeting at 798 Art Zone in Beijing. He described future cars as: smart lives with souls, not simply piles of steel. Probably nobody would connect Li with 798 and ...Global Times, 1 month ago
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