Even in her 50s, the Amul Girl has far greater clout than any brand ambassador in India. And India's largest dairy organisation may soon cash in on that. Sohini Das reports. As the country's largest dairy organisation, Gujarat Cooperative Milk Marketing Federation (GCMMF) plans to launch merchandise featuring its unique mascot, the Amul Girl, experts feel that it is likely to be a tight-rope-walk for the federation. This is because the world of merchandising is entirely different from ... Rediff.com, 2 months ago
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