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About 23 results for "mondelez"

Tagore, Hritihik, Kajol have 'benefited from consuming' Bournvita
Rediff.com

Tagore, Hritihik, Kajol have 'benefited from consuming' Bournvita

The health drink brand from Mondelez walks the tight rope between tradition and trendy to stay relevant. Photograph: Courtesy @deep_anchor/Twitter. Bournvita is redrawing its lines of engagement with customers through brand extensions, digital initiatives and different forms of communication as it closes in on its seventieth year in India.   But the brand that was once endorsed by none other than Nobel Laureate Rabindranath Tagore, is not changing its positioning or its core values says ... Rediff.com, 1 week ago
Bournvita stays the course as it turns 70 Business Standard, 3 weeks ago

Aiming to tease your taste buds, chocolate players raise India game

Mondelez, Hershey, Nestle, Mars and Ferrero eye the country's Rs 8,200-crore chocolate market, clocking double-digit growth annually
 Business Standard1 week ago Mondelez India, Amazon to launch online chocolate-sweet store  Deccan Herald2 months ago

Mondelez India logs into direct online sales for chocolates

Mondelez India, the maker of Dairy Milk, today announced entry into direct online sales for its range of products as part of efforts to tap into the gifting segment.The website -- www.cadburygifting.in -- is an additional channel for consumers to directly ...
 Business Standard1 week ago Mondelez India enters into direct online sales for chocolates  Business Standard1 week ago

Everyone wants health in a bottle!

As competition heats up, health drink brands like GSK, Mondelez, Nestle get more aggressive with promotions and promises. Sohini Das reports. India is among the fastest growing markets for health drinks but, prosperity is a mixed blessing for the brands that control the 7,260-crore-category in the country. While increasing health consciousness among consumers is fueling growth, it is also drawing more players into its fold, thus making malt-based drink labels run faster to stay at the ...
 Rediff.com1 month ago GSK, Mondelez, Nestle brew up a storm in a health cup  Business Standard2 months ago

Central Vigilance Commission refers Cadbury tax evasion case to CBI

The case relates to Mondelez India's 'ghost' production unit in Baddi, Himachal Pradesh
 Business Standard1 month ago

Keeping Cadbury relevant: 'Chocolate is not all about sugar'

The Mondelez portfolio in India also includes brands like Bournvita, 5-Star. Nikhat Hetavkar finds out how it stays relevant amid strong pushback from millennials over health effects of its products. No brand can afford to give up recruiting new consumers, especially a 70-year-old entity that faces a strong pushback from millennials over the health effects of a product that forms the core of its identity in the country: chocolates. Mondelez India managing director Deepak Iyer is not too ...
 Rediff.com1 month ago

It is not all about sugar: Mondelez India MD Deepak Iyer

Per capita consumption in India is just 100 gms per person, way below the developed world
 Business Standard2 months ago

Mondelez CEO Irene Rosenfeld quits amid buyout buzz

In a top-level rejig with global implications, Mondelez International's long-standing chief executive officer, Irene Rosenfeld, will step down in November, the company said. Allowing a new chief executive, Dirk Van de Put, currently with Canadian major McCain ...
 Business Standard2 months ago

Warren Buffett says 'answer is no' on Kraft Heinz buying Mondelez

Buffett's remarks sent Mondelez down as much as 3.6% to $40.39 as biggest intraday decline since Feb
 Business Standard1 month ago

Mondelez renovates to stay young, healthy

The company looks to recruit new customers and hold on to old loyalists
 Business Standard2 months ago
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