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Why the world's cheapest car failed to win India's heart
Rediff.com

Why the world's cheapest car failed to win India's heart

The distinction between “cheap” and “affordable” is a fine one, but no one understands this better than India’s aspirational first-time car-owner, says Kanika Datta. Photograph: Amit Dave/Reuters Do dwindling sales of the Tata Nano reflect natural market attrition or the hubris of the bottom-of-the-pyramid business model? The latter, the Nano’s brief history suggests. Here is why.   On the face of it, a nine-year run for the Nano appears to be par for ... Rediff.com, 3 days ago
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