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About 828 results for "multi screen media"

Mastering marketing in a multiscreen world
The Marketing Site

Mastering marketing in a multiscreen world

By Ian Drummond, Digital Sales Manager at Mediamark As consumers media habits shift from evening primetime to always-on screen time, marketers need to rethink how they interact with their customers. Digital consumers use more than one device at a ... The Marketing Site, 58 minutes ago
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Marketing Tech

Guest Article: Uday Sodhi: The evolving dimensions of mobile marketing

The head of digital business at Multi Screen Media lists down the key factors driving the growth of mobile marketing in India. 2014 is truly 'the year of the mobile phone'. Currently, there are 116 million smartphone users in India. Mobile devices have ...
 Afaqs1 month ago Brands risk irrelevancy when approaching mobile as second screen  Marketing Tech22 hours ago
Bizasia.co.uk

India ratings: Sony SAB & Sony Pal rise

SAB TV In a good week for Multi Screen Media, Sony SAB and Sony Pal performed well, while Life Ok and Zindagi slipped. According to official data for Week 3 of 2015 from TAM India, Star Plus drew 613 GVMs remaining static on last week's ...
 Bizasia.co.uk4 days ago Sony admits it is investigating its India operations  Indian Television4 days ago GEC watch: Life OK's loss becomes Sab TV's gain in week 3  Agencyfaqs!4 days ago Sony investigates India operations for bidding fraud  The Financial Chronicle5 days ago

Saurabh Yagnik: People's Man

The EVP and business head, English channels (Sony PIX and AXN), Multi Screen Media, feels that every change in job has been a defining moment in his professional life. After I completed my chartered accountancy in 1994, I joined ITC as management trainee in ...
 Afaqs1 week ago
Media Nama

Multi-Screen Media's premier digital Sports Entertainment destination - "LIV Sports" - www.LIVSports.in bags exclusive rights for the Vijay Amritraj backed Champions Tennis League (CTL)

Multi-Screen Media's premier digital Sports Entertainment destination - "LIV Sports" - www.LIVSports.in bags exclusive rights for the Vijay Amritraj backed Champions Tennis League (CTL) Media news Mumbai, October 27, 2014 Multi Screen Media (MSM) today ...
 Afaqs2 months ago LIV Sports bags mobile and internet rights to RAM SLAM T20 challenge series  Medianama2 months ago LIV Sports bags exclusive mobile & Internet rights to Champions Tennis League  Medianama2 months ago BCCI invites bids for Internet & Mobile rights for IPL 2015-2017  Media Nama5 hours ago

Video ads can impact you even in midst of multitasking

You may not paying attention to the video ads running in the corner your computer screen, but it still could have an impact on you more than you realize, says a new study. According to Professor Brittany Duff at University of Illinois, who led two ...
 NetIndia123.com4 hours ago
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Eros International bags global rights of "Lingaa"

Rajinikanth's multi-lingual flick 'Lingaa', scheduled to hit screens next month, has been bagged by Mumbai-based Eros International Media Ltd. Dubbed to be an action-thriller, the movie apart from Rajinikanth doing dual roles, has Bollywood actress Sonakshi ...
 Business Standard2 months ago

comScore preps multiplatform video measurement platform

It's not a newsflash that TV viewers are consuming entertainment across screens and in various locations, creating a nebulous behavioural picture that has been difficult to translate into ad dollar value. Nielsen and others are chasing ways to ...
 Rapid TV News1 day ago comScore Boots Up Multi-Platform Video Measurement  Multichannel Online6 days ago comScore : Announces U.S. Launch of Video Metrix┬« Multi-Platform to Measure Video Audiences Across Devices  4 Traders6 days ago comScore Announces U.S. Launch of Video Metrix┬« Multi-Platform to Measure Video Audiences Across Devices  PressReleasePoint6 days ago
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Raycom Media Makes Strategic Investment In Multi-Platform Digital Media Company PTA Networks

PTA Networks is an innovative digital media and entertainment company that creates and operates best-in-class OTT programming brands. The company's first channel brand, PTA (PlanesTrains+Automobiles), is currently available worldwide across numerous ...
 Pettinga Financial Advisors5 days ago
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Harmonic adopts Microsoft's DRM technology for OTT multi-screen security

Harmonic, Inc., a provider of video delivery infrastructure products, has integrated its ProMedia Origin and ProMedia X Origin multiscreen media servers with Microsoft PlayReady digital rights management, or DRM, technology for content access ...
 Individual.com5 days ago
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