LG and Panasonic are looking to revive their fortunes in India by building local insights into their new products. IMAGE: India is a very diverse market and it has become imperative for brands to innovate and make products keeping in mind the needs of locals, says Gaurav Minocha, head, home appliances, Panasonic India. Photograph: Hannibal Hanschke/Reuters. Japanese multinational Panasonic launched a washing machine with a “curry button” for the Indian market last month. For a ... Rediff.com, 1 week ago
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Patanjali and Reliance Jio are the two most happening new brands on 2017 as per a study conducted by TRA Research. Samsung has bagged the top position as the most trusted consumer durable brand of 2017, while the mobile phone brand has seen a deep dive down ...The Financial Chronicle, 2 weeks ago
The consumer durables player has modified its decades-old logo as it hopes to hold fresh appeal beyond ‘mums’ to include millennials, says Ritwik Sharma. Illustration: Dominic Xavier/Rediff.com Leading consumer durables player Whirlpool has recently introduced a new logo, modifying its decades-old earlier version to reflect its modernised brand values and offer a fresh appeal that goes beyond ‘mums’ to include millennials. The multinational brand, which has been ...Rediff.com, 3 weeks ago
An unclaimed suitcase today created a scare at the airport here, officials said. Authorities checked the suitcase and declared that it contained some used clothes left behind by a passenger. In view of President Pranab Mukherjee's visit here on March 3, a ...Business Standard, 1 month ago
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