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About 4 results for "n chandramouli"

It is a triangular fight for the soap warriors
Rediff.com

It is a triangular fight for the soap warriors

Nirma detergent brand has shed its affordable tag for a more premium positioning against Surf, as rival Ghadi consolidates its position as a mass-market player. Illustration: Dominic Xavier/Rediff.com.  The clock has come full circle for Nirma, the detergent brand from Gujarat that dethroned Hindustan Unilever’s Surf as the leading washing powder in the 1980s. Led by its charismatic founder Karsanbhai Patel, the Ahmedabad-based major became synonymous for its astute marketing skills ... Rediff.com, 2 weeks ago

Samsung regains top slot as most attractive brand

FC Bureau City: New Delhi The fourth in its series, India’s Most Attractive Brands Report 2017 (MAB), has highlighted the country’s top 1000 brands based on attractiveness, as per consumer perceptions based on a primary research methodology. Though the ...
 The Financial Chronicle4 weeks ago

Free expression under threat in country: Kum Veerabhadrappa

Kananda writer Kum Veerabhadrappa said, free expression is under threat in the country in the present situation. Speaking at a programme organised in memory of rationalist Prof B V Veerabhadrappa by his fans and family members in Davangere on Thursday, he ...
 Deccan Herald1 month ago
Rediff.com

For advertisers, old is now gold

60-plus men and women who live independent lives are becoming the cynosure of ad men's eyes. Viveat Susan Pinto reports. The banter between mother and son -- played by Revathy and Vikrant Massey -- in an Axis Bank ad brings a smile to everyone's faces, and it also draws attention to something else: the changing portrayal of the elderly in Indian advertising today.   An elderly mother talks to her adult son about the need to secure his future while home loan rates are down. 'Buy a ...
 Rediff.com1 month ago
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