Gender bias in promoting sporting talent might be holding back India's performance on the big stage P.V. Sindhu, Sakshi Malik and Dipa Karmakar were conferred with the country's highest sports award—Rajiv Gandhi Khel Ratna—after their ... Livemint.com, 1 month ago
Dhoni, Virat Kohli can take a break! Brands are rooting for Dipa Karmakar, Sakshi Malik and PV Sindhu
Cricket sensations MS Dhoni and Virat Kohli are all time favourites of brands for various endorsements. But now, the dynamics seem to be changing as marketers are eyeing Olympic stars Dipa Karmakar, Sakshi Malik and PV Sindhu for advertising. ...Business Insider India, 2 months ago Brands make beeline for Olympic stars Dipa Karmakar, Sakshi Malik and PV Sindhu Economic Times, 2 months ago Cricket, not Olympics, wins gold in endorsement game Hindu Business Line, 2 months ago Karmakar vaults into ad world Hindu Business Line, 2 months ago
The Olympic silver medalist could charge between Rs 75 lakhs and Rs 1 crore per endorsement, says Urvi Malvania. While 1.3 billion Indians cheered as P V Sindhu clinched India's first-ever badminton silver at the Olympics, scores of brand managers weighed the pros and cons of having the shuttler as the face of their brand. With the silver under her belt, the 21 year old could see her endorsement value soar as much as three times, say experts. Currently in a sponsorship and endorsement contract ...Rediff.com, 2 months ago
Souvenirs based on Vinicius and Tom, the respective mascots of the Rio Olympic Games and Paralympic Games, produced by China's Honav Culture Development Co. (IC) On the morning of August 6, hundreds of millions of Chinese sprung out of their beds ...Beijing Review, 2 months ago How brands are bringing it on at Rio Olympics Rediff.com, 2 months ago Riding the Rio bandwagon The Financial Chronicle, 2 months ago
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