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About 4 results for "ogilvy mather"

Split-screen advertising format makes a comeback in Tata Salt's new TVC
Afaqs

Split-screen advertising format makes a comeback in Tata Salt'...

The ad has been conceptualised by Ogilvy & Mather India and features Konkona Sen Sharma. Splitting the screen to compare (and mostly ridicule) other brands while highlighting one's own product features was a successful advertising tactic back in the eighties ... Afaqs, 2 months ago

2 images for "ogilvy mather"

Afaqs, 2 weeks ago
Afaqs, 5 months ago

Vodafone brings back iconic ad campaign featuring pug

Telecom major Vodafone is back with its iconic advertising campaign, featuring the famous pug 'Cheeka', representing strong 4G data network.The campaign, which has been conceptualised by Ogilvy & Mather India, features a full army of pugs running behind a ...
 Business Standard2 weeks ago
Rediff.com

Pandey brothers, 1st Asians to receive Cannes lifetime award

The brothers, who began their ad journey a decade apart from each other, Piyush in 1979 and Prasoon in 1989, will be the eighth recipient of the award. Their collective experience in Indian advertising is almost 66 years, but Piyush and Prasoon Pandey, blood brothers and celebrated admen, wear their achievements lightly.   On Wednesday, the Cannes Adfest announced it would be conferring the lifetime achievement award, called the Lion of St Mark, on the two in the 2018 edition. This is a ...
 Rediff.com1 month ago

Emotions are the new celebrities of advertising

Advertisers take to pitching family values and social causes, giving celebrity endorsers and flamboyance a miss. Nikhat Hetavkar reports. Nokia's emotional Diwali ad.   An old professor sits, visibly uncomfortable and distinctly out-of-place on a plush sofa, but is overwhelmed when a former student who has quite clearly done well for himself, goes out of his way to make his mentor feel special and makes him a cup of tea just the way he likes it. A mother gets all teary-eyed when her son ...
 Rediff.com2 months ago
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