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About 4 results for "ogilvy mather"

Split-screen advertising format makes a comeback in Tata Salt's new TVC
Afaqs

Split-screen advertising format makes a comeback in Tata Salt'...

The ad has been conceptualised by Ogilvy & Mather India and features Konkona Sen Sharma. Splitting the screen to compare (and mostly ridicule) other brands while highlighting one's own product features was a successful advertising tactic back in the eighties ... Afaqs, 3 weeks ago

1 images for "ogilvy mather"

Afaqs, 3 months ago

Ashish Naik joins Scarecrow Communications as Group Creative Director

Prior to this, Naik was a senior creative director at Ogilvy & Mather (Mumbai). In a recent announcement, Scarecrow Communications has appointed Ashish Naik as group creative director, Mumbai. The appointment has been made to further strengthen the art ...
 Afaqs1 month ago Abhinav Tripathi joins McCann Mumbai as Executive Creative Director  Afaqs2 months ago

Emotions are the new celebrities of advertising

Advertisers take to pitching family values and social causes, giving celebrity endorsers and flamboyance a miss. Nikhat Hetavkar reports. Nokia's emotional Diwali ad.   An old professor sits, visibly uncomfortable and distinctly out-of-place on a plush sofa, but is overwhelmed when a former student who has quite clearly done well for himself, goes out of his way to make his mentor feel special and makes him a cup of tea just the way he likes it. A mother gets all teary-eyed when her son ...
 Rediff.com2 weeks ago
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