The deal brings in a contest testing tool that allows brands to maximise both emotional and business impact of ads. Video ad tech company Unruly has launched a new content testing tool that allows Indian advertisers to analyse the authenticity of their video ... Afaqs, 2 months ago
Bowen, who has worked earlier at Y&R and Ogilvy & Mather, is considered one of the sharpest minds in the businessBusiness Standard, 2 months ago
When Kellyanne Conway uttered the words “alternative facts” on Chuck Todd’s morning show a little over a week ago, she received instant backlash. The Twitterverse quickly seized the opportunity to mock Conway’s terrible choice of words ...Huffington Post, 2 weeks ago
The agency is now strategic and communication partner for HT Media, barring its radio brands, Fever FM & Nasha FM that are handled by Ogilvy & Mather. Following a multi-agency pitch, Dentsu Impact, the creative agency from the Dentsu Aegis Network, has won ...Afaqs, 1 month ago
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