Sponsors set to score with IPL 6, Pepsi enjoys high recall: Or...

In a recent survey conducted by Ormax Media, Sakshi Tanwar's name features among the top five most trustworthy celebrities alongside Madhuri Dixit-Nene and Katrina Kaif. Quite a feat, that.

Mumbai: A sizeable and loyal fan base is critical to the business plans of any sporting club or franchise. According to the findings of Ormax Trac20, a syndicated research being conducted by Ormax Media during the sixth edition of IPL, Chennai Super ...

TV channels have never hesitated to wage war when it comes to grabbing eyeballs. But this one seems unprecedented. The four major Hindi general entertainment channels -- STAR Plus, Sony, Colors and ZEE -- have all launched music and dance reality shows in the 9-pm slot on weekends. They had to hold their horses for the yearly entertainment and cricketing juggernaut, the Indian Premier League, to pass by. So yes, the channels have gone all out to fragment audiences now: As a viewer, you get to ...

How the snazzy and high-decibel commercials launched by various brands in the sixth season of IPL fared on the creativity scale Thanks to its unmatched reach and popularity, IPL has been the favourite hunting ground of brands. Hordes of brands ...

All the successful launches in the Brand Derby over the last three years are brands that have had a heady mix of innovation, features and styling coupled with great marketing and promotion. Industry peers have handpicked the winners that have struck ...

There is enough evidence to show that the relationship between TV and Bollywood is getting stronger by the day. In September last year, Ranbir Kapoor shot an exclusive promo with the news channel Aaj Tak to promote his film Barfi!, just before its ...

The recent spot-fixing scandal and the beating the (IPL) brand is taking because of it are not the only worries for the sporting extravaganza. Its all-India TV ratings (TVR), too, are falling, as the enthusiasm among television viewers during the ...

As the sixth edition of IPL comes to an end with fairly flat television viewership, MSM (the owner of MAX, the official broadcaster) is expected to rake in ad revenues in excess of Rs 800 crore, according to media buyers and consultants. Close ...

: Colgate-Palmolive (India) Limited, the market leader in oral care, recently gave 150 lucky winners of the Colgate Active Salt Dabangg 2 Taste Challenge contest, an opportunity to meet their favourite Bollywood superstar Salman Khan. The event was ...