The findings of the pre-phase of Ormax Trac20, a syndicated research being conducted by media insights firm Ormax Media, suggest that the sponsors of the sixth edition of IPL are expected to benefit significantly from the tournament. In particular, ... Agencyfaqs!, 1 month ago
IPL 6 sponsors benefit significantly; Pepsi gets highest recall: Ormax Trac20 - Indian Television, 1 month ago
Ormax Media appoints Venugopal Bhamidipati as insights head - Afaqs, 2 months ago
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In a recent survey conducted by Ormax Media, Sakshi Tanwar's name features among the top five most trustworthy celebrities alongside Madhuri Dixit-Nene and Katrina Kaif. Quite a feat, that.DNA, 2 months ago
Mumbai: A sizeable and loyal fan base is critical to the business plans of any sporting club or franchise. According to the findings of Ormax Trac20, a syndicated research being conducted by Ormax Media during the sixth edition of IPL, Chennai Super ...Indian Television, 1 month ago
TV channels have never hesitated to wage war when it comes to grabbing eyeballs. But this one seems unprecedented. The four major Hindi general entertainment channels -- STAR Plus, Sony, Colors and ZEE -- have all launched music and dance reality shows in the 9-pm slot on weekends. They had to hold their horses for the yearly entertainment and cricketing juggernaut, the Indian Premier League, to pass by. So yes, the channels have gone all out to fragment audiences now: As a viewer, you get to ...Rediff.com, 4 days ago
How the snazzy and high-decibel commercials launched by various brands in the sixth season of IPL fared on the creativity scale Thanks to its unmatched reach and popularity, IPL has been the favourite hunting ground of brands. Hordes of brands ...Financial Express, 2 weeks ago
All the successful launches in the Brand Derby over the last three years are brands that have had a heady mix of innovation, features and styling coupled with great marketing and promotion. Industry peers have handpicked the winners that have struck ...Smart Investor, 3 weeks ago
There is enough evidence to show that the relationship between TV and Bollywood is getting stronger by the day. In September last year, Ranbir Kapoor shot an exclusive promo with the news channel Aaj Tak to promote his film Barfi!, just before its ...Agencyfaqs!, 3 weeks ago
The recent spot-fixing scandal and the beating the (IPL) brand is taking because of it are not the only worries for the sporting extravaganza. Its all-India TV ratings (TVR), too, are falling, as the enthusiasm among television viewers during the ...Sify, 1 month ago Brand IPL still scores heavily Rediff.com, 2 months ago
As the sixth edition of IPL comes to an end with fairly flat television viewership, MSM (the owner of MAX, the official broadcaster) is expected to rake in ad revenues in excess of Rs 800 crore, according to media buyers and consultants. Close ...Hindu Business Line, 1 month ago
Colgate Active Salt Dabangg 2 Taste Challenge contest winners get once-in-a-lifetime opportunity to meet their favourite star
: Colgate-Palmolive (India) Limited, the market leader in oral care, recently gave 150 lucky winners of the Colgate Active Salt Dabangg 2 Taste Challenge contest, an opportunity to meet their favourite Bollywood superstar Salman Khan. The event was ...Noodls, 1 month ago
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