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Advertising: Another turn of the wheel due?

The world awaits a creative breakthrough for mobile phone ads, says Ajit Balakrishnan. Illustration: Dominic Xavier/Rediff.com. Advertising in its many forms has long had an uneasy relationship with society. On the one hand it provides the revenue that keeps alive all forms of media, be it newspapers and TV in an earlier era or Websites and mobile apps in our times. On the other, society has always cast a sceptical eye on the way advertising is done, whether promoting fairness as a key ... Rediff.com, 2 months ago
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