Broadcast Audience Research Council or BARC, now the world's largest television audience measurement service, has completed a year. After its joint venture with TAM, it is now the only ratings body in the Rs 54,200-crore Indian TV sector. Vanita ... Smart Investor, 1 month ago
This is a sample study and not census: Partho Dasgupta - Smart Investor, 1 month ago
'TV measurement system BARC a story of more brickbats than bouquets' - Economic Times, 1 month ago
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Partho Chakrabarti of PepsiCo India says Patanjali Ayurved is not even in competition and we don't see it as a potential threat New Delhi: PepsiCo India Holdings Pvt. Ltd, the Indian arm of US-based food and beverage maker PepsiCo Inc., doesn't see ...Livemint.com, 2 weeks ago PepsiCo to beat competitors, including Patanjali, with superior quality; to double snacks range Financial Express, 2 weeks ago
Partho Dasgupta, CEO, BARC, Raj Nayak, CEO, Colors, Shashi Sinha, CEO, IPG Mediabrands, Hitesh Chawla, CEO, Silverpush, and Paritosh Joshi, CEO, India TV debate… BestMediaInfo Bureau | Mumbai | April 1, 2016 The year 2015 saw the advent ...Best Media Info, 1 month ago
In his previous assignment Roy was vice-president East and West, at Madison OOH (Platinum).Afaqs, 2 months ago
Partho Chakrabarti vice-president, snacks category, PepsiCo India Recently, Lay's rolled out two new TV-led ad campaigns, as part of a 10-week-long consumer engagement drive, complete with promo packs and the lure of international vacations.The media mix ...Afaqs, 2 months ago
How do you future-proof your company? The best approach is to take an holistic viewacross thecompany, says Partho Bhattacharya. By creatinggreater access to data from all sources, you can improve R&D, reduces time to market and driveefficiency. ...pharmaphorum, 2 months ago
the stupendous majority with which the Trinamool Congress has roared back to power in the recently concluded Assembly elections, Mamata Banerjee is planning to bring in fresh faces to replace tainted names in her new Cabinet inside sources said. ...New Delhi Pioneer, 4 hours ago
de anti-incumbency and a high-pitched Opposition campaign against corruption, West Bengal Chief Minister Mamata Banerjee on Thursday led the Trinamool Congress (TMC) to a landslide victory, decimating the newly-cobbled Left-Congress alliance. The ...New Delhi Pioneer, 5 days ago
Nagpur: The country is all set to witness a political semi-final on Thursday with results of assembly elections of four major states - Kerala , West Bengal , Assam and Tamil Nadu - to be announced. The politically inclined Nagpurians are taking keen ...Times of India, 6 days ago
PepsiCo flagged off its first food and family train with 40 families on board on May 16. Multiple agencies like Glitch, JWT, Team One and Mindshare were involved in the making of the novel campaign BestMediaInfo Bureau | Mumbai | May 18 Click ...Best Media Info, 6 days ago Boman Irani, Meghna Gulzar receive India's 1st ever family food... India Blooms, 6 days ago Kurkure underscores positioning through 'Family Express', a branded train Agencyfaqs!, 1 week ago PepsiCo commemorates International Family Day, flags off Kurkure Family Express from New Delhi Franchise India, 1 week ago
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