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About 57 results for "philip kotler"

Marketing 3.0 - A Social Marketing Model
TMC Net

Marketing 3.0 - A Social Marketing Model

Marketing 3.0 will be won by those who become purpose-driven social brands, says Philip Kotler, a recognized marketing author, professor and consultant. In the past, marketing 1.0 focused on a product centric approach. Marketing 2.0 was all about ... TMC Net, 1 month ago
Are the 4 Ps of Marketing Dead? The Financial Brand, 1 day ago

Score business success in high-fast or low-slow economies

MARKET Your Way to Growth by Philip and Milton Kotler John Wiley & Sons Inc., 2013 The World Economic Forum, held here for the first time last week, placed the Philippines on the world map. The timing was perfect, since the once basket case of ...
 Philippine Daily Inquirer2 months ago
CSO AU

World Marketing & Sales Forum Comes to Australia

Philip Kotler and Martin Lindstrom to discuss trends shaping marketing and sales landscape MELBOURNE, AUSTRALIA Business Executive Education (BEE) and WOBI announced the launch of the inaugural World Marketing & Sales Forum, to be held in ...
 Australian PC World1 week ago
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Antara News

Jackie Chan appointed as Indonesian Tourism Ambassador

Jakarta (ANTARA News) - An action star from Hong Kong, Jackie Chan, was appointed as Indonesian Tourism Ambassador for the Chinese market. Director of Tourism Promotion of Foreign from the Culture and Tourism Ministry Nia Niscaya said here on ...
 Antara News1 day ago

Neuromarketing is overrated and an over-fascination with science is silly

Professor Byron Sharp writes in this article that marketing's current fascination with neuroscience is overblown. Prof Sharp is the director of the Ehrenberg-Bass Institute at the University of South Australia and author of How Brands Growand the ...
 Marketing Magazine Australia1 day ago
The Marketing Site

Strategic Execution "SUCC-ESSentials"

The Progress Conference Series Creating your Unique Strategy and even more distinctive Scorecard to Achieve Unprecedented Success. What do the worlds most acclaimed thought leaders have to say about strategy execution and why so many ...
 The Marketing Site1 week ago Public Sector Strategy Execution Essentials | Blog# 6  The Marketing Site2 weeks ago

Executing strategy in a new economy, 11 September 2014, Midrand

Event Dates ยป Ends 2014 Thu 11 Sep Begins 2014 Thu 11 Sep In 2013, Barclays came up with a clear, concise and ambitious vision to become the Go-To bank. Antony Jenkins, Group Chief Executive, says, The Balanced ...
 Insurance Gateway1 week ago
Times of India

Most impressive film promotions in 2014

There was a time when a star's job was 100% complete after completing the shoot and dubbing for a film. But times have changed. Today, finishing a film is only half the job done. The second and the more critical half seems to have become film ...
 Times of India1 week ago

D.C. community calendar, July 17-24, 2014

Thursday, July 17 Walking club, for fitness and better health, co-sponsored by Sibley Memorial Hospital. 8:30-9:30 a.m. Thursdays and Tuesdays, Mazza Gallerie, 5300 Wisconsin Ave. NW. Free, with free parking. 202-364-7602. Washington ...
 Washington Post2 weeks ago D.C. community calendar, July 10-17, 2014  Washington Post3 weeks ago

Do you care more about your Products than your Customers?

I regularly find myself telling clients a simple but very important truth: that they care much, much more about their products than they care about their customers. And it's always interesting how clients respond when I spell this out, because it ...
 Business 2 Community2 weeks ago
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