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About 99 results for "philip kotler"

The Strategist top five

WINNING GLOBAL MARKETS: HOW BUSINESSES INVEST AND PROSPER IN THE WORLD'S HIGH-GROWTH CITIES by Philip and Milton Kotler * Published by Wiley * Price: Rs 1,095 * Optimise your companies' value by picking the top global urban markets in which to invest CHANGE ... Business Standard, 1 month ago

Past President donates books to SLIM library

The 'SLIM Prof. Philip Kotler Library' of the Sri Lanka Institute of Marketing (SLIM), one of the most comprehensive libraries in the country dedicated to sales and marketing fields, was further strengthened recently with the donation of over 200 ...
 Sunday Observer1 month ago Past President's generosity strengthens SLIM library  TMC Net1 month ago

Mind your brand voice

The art of marketing is the art of brand building, writes Philip Kotler, professor at Kellogg School of Management. If you are not a brand you are a commodity. Then price is everything and the low cost producer is the only winner. This is the ...
 Philippine Daily Inquirer2 months ago

MOP Vaishnav Inaugurates 'Kotlerz Klan'

CHENNAI: The marketing management students of MOP Vaishnav College inaugurated Kotlerz Klan on Tuesday with the launch of its annual journal Publicite. The theme for the year is branding and related activities are planned through the year. The ...
 New Indian Express3 weeks ago MOP Starts Kotlerz Klan  New Indian Express4 weeks ago

PowerSecure International Inc. (POWR), Anthera Pharmaceuticals Inc (ANTH): Broadfin Capital and Becker Drapkin Management's Recent Bullish Moves

Last Friday, Kevin Kotler 's Broadfin Capital disclosed a marked increase (of almost 70%) in its exposure to Anthera Pharmaceuticals Inc (NASDAQ: ANTH ) . According to a Schedule 13G filed with the Securities and Exchange Commission, the fund now ...
 InsiderMonkey.com3 weeks ago
Business Standard India

Book Extract: Cities as wealth generators

To compete in a global economy, a city region has to provide competitive supply chain advantages, says a new book Philip Kotler & Milton Kotler October 6, 2014 Last Updated at 00:14 IST WINNING GLOBAL MARKETS: HOW BUSINESSES INVEST AND PROSPER IN ...
 Business Standard India3 weeks ago
Business 2 Community

Business Intelligence Justifies Belief In Marketing

I have a friend who has worked in marketing for more than 20 years, creating demand and proving thought leadership with one campaign after another. But when her company was acquired recently, her new boss called her into his office to discuss her ...
 Business 2 Community1 week ago Defining marketing excellence  pharmaphorum3 weeks ago American Marketing Association, NY Chapter Opens Call for Nominations for 2015 Marketing Hall of FameĀ®  Industrial Info Financials1 month ago

HTC needs more vivid image for promotional campaign

The China Post new staff Being a global smartphone maker, HTC is one of Taiwan's flagship companies. However, the company has experienced fluctuating sales in the last couple of years, raising concerns for many locally that it may no longer hold ...
 China Post3 weeks ago
Pro Bono Australia

Conscious Capitalism is not CSR

Many people think that Conscious Capitalism and Corporate Social Responsibility (CSR) are very much branches of the same tree but in reality there are significant differences between them says James Meldrum, co-founder of the first Australian food ...
 Pro Bono Australia3 weeks ago

Innovation's role in differentiating commodities - the Double A Way: Double A Shared its Paper Story at the World Marketing Summit 2014

High quality paper maker Double A shared the innovative strategies that elevated Double A to a global premium copy paper brand at the recently concluded 3rd World Marketing Summit in Tokyo, Japan. "Paper is my life and it has always been my goal ...
 EMoneyDaily3 weeks ago Innovations role in differentiating commodities the Double A Way: Double A Shared its Paper Story at the World Marketing Summit 2014  Tutorial Finder3 weeks ago
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