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About 48 results for "philip kotler"

Tencent SY Lau Dialogues with Mr. Philip Kotler, the Father of Modern Marketing

Tencent SY Lau Dialogues with Mr. Philip Kotler, the Father of...

By a News Reporter-Staff News Editor at China Weekly News -- Tencent , a leading provider of comprehensive Internet services in China , recently hosted the MINDSTORM forum on Managing the New Marketing in Beijing . Mr. SY Lau , president of Online ... 4 Traders, 1 month ago
Q&A: Philip Kotler on marketing myopia and 'one-P' CMOs Campaign Asia-Pacific, 1 month ago

6 images for philip kotler

Digital Media Net, 1 month ago
Campaign Asia-Pacific, 1 month ago
Broadway World, 1 month ago
Digital Media Net, 1 month ago
Forbes India, 2 months ago
Business 2 Community, 5 months ago

GE's Beth Comstock, Northwestern's Philip Kotler and Coca-Cola's Joe Tripodi Selected as 2014 Inductees to NYAMA Marketing Hall of Fame®

NEW YORK--(BUSINESS WIRE)-- The American Marketing Association, NY Chapter (NYAMA) today announced three renowned practitioners responsible for outstanding contributions to the field of marketing as 2014 inductees to its Marketing Hall of Fame®: ...
 CNBC3 weeks ago

Mobile Marketing Is Dead

For a term so ingrained in the modern marketing machine, mobile marketing is surprisingly ambiguous. Whether it's for tablets, devices, apps or even text messaging, that overarching term is causing an unacceptable trade-off between actionable ...
 Business 2 Community1 week ago What's Driving the New Marketing?  HBS Working Knowledge1 month ago

Life after my MBA in Madrid

This article is sponsored by Universidad Carlos III de Madrid. Learn more about courses on offer at the university Caspar Bos, an alumnus from the Universidad Carlos III de Madrid MBA (class of 2012) shares his career successes, experience of the ...
 TOPMBA2 weeks ago

Companies struggle with balancing continuity and change

Kevin Lane Keller is widely known as the co-author of recent editions of the all-time best-selling introductory marketing textbook Marketing Management, along with marketing guru Philip Kotler. In association with Cogito Consulting, Keller, the EB ...
 Hindu Business Line4 weeks ago
City Journal

The History of Odessa Does Not Change

A proud city maintains its individuality—and seeks new vistas—amid Ukraines turmoil. Alexander Tokarevs 2002 sculpture of a sailor's wife overlooks Odessa harbor. Midnight has long passed at the nightclub Ibiza on the shores of the ...
 City Journal1 month ago
Campaign India

Marketers must understand how a consumer perceives their brand: Prof. Kevin Keller

Prof. Kevin Lane Keller, E.B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College, conducted a day-long seminar on Building Powerful & Profitable Brands - In Good and Bad Times on 10 March 2014, in Mumbai. The seminar ...
 Campaign India1 month ago

Women's jobs are poorer paid, less flexible and more stressful

Women's jobs are poorer paid, less flexible, more stressful, and offer fewer promotion opportunities than men's, a large international study has found. Researchers say that the results disprove the theory that women have voluntarily traded less ...
 Brightsurf Science News1 month ago

Why Traditional CSR Is Not Enough

My colleague, Sue Tobias, and I have been talking a lot recently about how companies investing in CSR are more concerned about ROI than ever before. We see it in the market. We see it with our clients. We think there are a number of factors ...
 Huffington Post1 month ago

Emory's Jagdish Sheth Named 2014 Wilkie Award Recipient

(Targeted News Service Via Acquire Media NewsEdge) ATLANTA, Feb. 25 -- Emory University's Goizueta Business School issued the following news release: The American Marketing Association Foundation (AMAF) has named Jagdish N. Sheth ...
 TMC Net1 month ago
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