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About 36 results for "philip kotler"

How to sell a product called democracy

Philip Kotler , Northwestern University Marketing something I know quite a bit about and democracy are closely connected. Exploring this connection could help us improve not only our country's electoral and government system, but also the lives ... San Francisco Chronicle, 2 weeks ago

Do We Really Want Democracy?

by Philip Kotler Our founding fathers raised this same question! They didn't want a Monarchy. But they also didn't want a Mobocracy. John Adams, our second president, distrusted the masses and defended inequality among men and advocated a ...
 Huffington Post3 weeks ago

Democracy in Decline: An Interview with Philip Kotler

by Christian Sarkar Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg School of Management in Chicago. His most recent work is "Democracy in Decline: Rebuilding its ...
 Huffington Post1 month ago Highly Targeted PPC Strategies that are Beyond Quantitative Analysis  Business 2 Community1 month ago

More Ps Please — Rethinking The Marketing Mix For Healthcare

Even if you are not in marketing, youve likely heard of Marketing's Four Ps — product, price, promotion, and place. These have been the Holy Grail for marketers since Philip Kotler popularized the concept over 50 years ago. By Michelle Snyder, ...
 Health IT Outcomes2 weeks ago

A Refreshing Perspective on the Millennials | By John Bowen

By John Bowen Just by the size of their numbers, millennials will have a significant effect on the hospitality industry. In the United States, there are over 90 million in this demographic, making them the largest generational segment with a ...
 Hospitality Net2 weeks ago

Do we need to rethink modern democracy?

EurekAlert! provides embargoed and breaking science news you can't afford to miss. EurekAlert! offers a one-stop science news distribution service you can trust. EurekAlert! is a service of the American Association for the Advancement of Science.
 EurekAlert!2 weeks ago

Social media branding: An extension to your online brand

In the past few weeks, I co-authored an article about online branding with Mufaro Zhou, my valuable connection in the field of branding. I have once again partnered with him in penning this article. Our online branding article contained an ...
 Zimbabwe Standard2 weeks ago
Boston Magazine

FOIA for Your Thoughts?

On July 4, the Freedom of Information Act turns 50, and yet our government is more secretive than ever. One Boston journalism startup is trying to change that—and their revolutionary approach to transparency is working, one public records request ...
 Boston Magazine3 weeks ago

Motive: It's all about the logo [Design Plus]

by Mark Tungate ( @MarkTungate ) High flyers and culture vultures — let's take a look at the rebranding efforts, on either side of the Atlantic, for Paris Airports and the Metropolitan Museum of Art in New York. Which has been the most successful? ...
 Marklives.com3 weeks ago

Michel Wedel Awarded the Charles Coolidge Parlin Marketing Research Award

The (AMA) and the American Marketing Association Foundation, today announced Michel Wedel, the Pepsico Chaired Professor of Consumer Science at the Robert H. Smith School of Business and a distinguished professor at the University of Maryland, as ...
 BioSpace1 month ago
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