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About 38 results for "philip kotler"

'Modi Like a Breath of Fresh Air'
New Indian Express

Philip Kotler Centre for Advanced Marketing to Establish Knowl...

Bengaluru : After successfully presenting Dr. Philip Kotler for the first time in the city of Bengaluru at the Philip Kotler Marketing Forum (PKMF) on 19th November 2014, Philip Kotler Center for Advanced Marketing (PKCAM), Bengaluru plans to ... APN News, 1 month ago
Business 2 Community

Are the 4P's Still Relevant for Today's Marketers

One of the most enduring concepts in marketing is the idea of the marketing mix. The concept became popular in the 1960's after Neil H. Borden published an article in the Journal of Advertising Research . Borden's original marketing mix model ...
 CRM Guru3 days ago

Convergence of Public Relations (PR) and Marketing: The Road Ahead

Divergent views on where PR should exist are numerous. Should PR be considered a sub-set of marketing? Should it be distinct from marketing and a parallel function? Or should it sit under corporate affairs function with wide ranging ...
 Pitch1 week ago

Effective communication, tool for brand mileage

Just like everything in life, effective communication is a sine qua non to success. It is even so in the realm of politics. As different candidates for elective positions join the hustings, politicians have been looking for ways and means to sell ...
 The Nation Nigeria1 week ago

Can Finding Your Market Tier Spark Your Small Business Growth?

Every entrepreneur wants to work with the ideal client. You recognize them immediately! They appreciate your work, believe in your value, and are willing to pay for youre worth. Most entrepreneurs know how to reach them. The opportunity for ...
 Business 2 Community2 weeks ago

Glimpses of growing city markets, reinvention

By 2025, the vast majority of consuming and middle-income households will be in developing regions. While New York, Los Angeles, and Chicago will remain major players because of high per-capita GDP and capital and intellectual assets, companies will ...
 CHINAdaily1 month ago

The Best Books of 2014: Our 5 Favorite Novels

This is the time of year when booklovers feel overwhelmed, not only by the choice of books at hand, but by the lists. One after another, The New York Times , The Washington Post , The Atlantic , Huffington Post, National Public Radio and pretty much ...
 The Fiscal Times1 month ago

What's on your bookshelf? McGill's holiday reading list

Browse > Home / Headline News / What's on your bookshelf? McGill's holiday reading list Posted on Thursday, December 18, 2014 The New Novel, by Winslow Homer (1877) By Neale McDevitt For the second year in a row, the Reporter put a ...
 McGill University1 month ago

Personal Finance Titles: WinterSpring 2015

Better and Faster: The Proven Path to Unstoppable Ideas by Jeremy Gutsche (Crown Business, Mar. 2015) Big Weed: An Entrepreneur's High-Stakes Adventures in the Budding Legal Marijuana Business by Christian Hageseth (Palgrave Macmillan, Apr. 2015) ...
 PublishersWeekly.com1 month ago

How Do Innovators Create New Markets?

How do innovators transform new machines, molecules, and even melodies into multi-billion dollar value innovations - and break the rules of standard marketing in the process? In March 2014, I gave an interview in Palo Alto that sheds some light ...
 Huffington Post1 month ago
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