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About 19 results for "philip kotler"

The Real 5th P of Marketing: People

Many of us were first schooled on the Four Ps of Marketing popularized by Philip Kotler in his book, Principles of Marketing. I still have my copy on a bookshelf close at hand as many concepts are timeless. Over the years, a brave few have tried ... Talent Management, 1 month ago
Strategy & Business

Why Less Is More

Confronting Capitalism: Real Solutions for a Troubled Economic System by Philip Kotler, Amacom, 2015 In the U.S., about 70 percent of economic activity is made up of consumer spending. Typically, critiques of America's world-beating ...
 Strategy & Business1 month ago
Forbes India

Eicher Motors: It's all in the drive

A substantial part of Eicher Motors' success story can be attributed to Siddhartha Lal's conviction in Royal Enfield, a struggling business back in 2000 Image: Amit Verma Siddhartha Lal, the MD & CEO of Eicher Motors, had to strike a ...
 Forbes India1 week ago

Increase in import of zero-emission vehicles

by Rohana Jayalal The global trend is shifting towards green technology, be it industry, agriculture or technical. The automobile industry has also turned towards green technology such as zero emission, Defence Ministry Secretary, B.M.U.D.
 Sunday Observer1 week ago

C-SPANS Book TV Comes To Northwestern

EVANSTON, Ill. --- Gary Saul Morson, Frances Hooper Professor of the Arts and Humanities at Northwestern University, will discuss "The Fabulous Future? America and the World in 2040," a book he co-edited with Northwestern President Morton Schapiro, ...
 Noodls3 weeks ago C-SPAN Book TV Comes to Northwestern  Northwestern University3 weeks ago

IIPM's Arindam Chaudhuri reboots business model

fighting with regulators for years, he has decided to close all IIPM campuses; instead his team will teach in other B-schools After nearly two decades of fighting the higher education regulators, the University Grants Commission (UGC) and All ...
 Agencyfaqs!3 weeks ago

What it takes for branding?

Branding a nation is an activity that aims to measure, build and manage the reputation of a country. In today's competitive market, the benefits of a strong brand are especially significant because these can ensure businesses a critically important ...
 Financial Express Bangladesh1 month ago

Why It's Time to Stop Reading About Robo Advisors

It's always a good idea to evaluate your industry's competitive landscape. Youll probably learn a lot in the process and might gain a competitive advantage over your peers. However, rather than just reading about the robos from third party sources, ...
 Advisor Perspectives1 month ago

Why We Do What We Do? Purpose & Purpose Driven Marketing

Written by Genny Ghanimeh What is purpose ? On a personal level, it is a very private inquiry. Each one of us chooses consciously or unconsciously his/her own sense of purpose, resolve and intention and let it evolve with one's own journey in ...
 Wamda1 month ago

Rise of the consumer — is South Africa's Private Shopper in the pound seat?

Taking your business else-where can have some negative connotations, unless of course you are talking about taking it online, in which case you are possibly going to make a whole lot of money these days. That's especially true for some of the ...
 Ventureburn1 month ago
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