WINNING GLOBAL MARKETS: HOW BUSINESSES INVEST AND PROSPER IN THE WORLD'S HIGH-GROWTH CITIES by Philip and Milton Kotler * Published by Wiley * Price: Rs 1,095 * Optimise your companies' value by picking the top global urban markets in which to invest CHANGE ... Business Standard, 2 days ago
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The 'SLIM Prof. Philip Kotler Library' of the Sri Lanka Institute of Marketing (SLIM), one of the most comprehensive libraries in the country dedicated to sales and marketing fields, was further strengthened recently with the donation of over 200 ...Sunday Observer, 4 days ago Past President's generosity strengthens SLIM library TMC Net, 1 day ago
The art of marketing is the art of brand building, writes Philip Kotler, professor at Kellogg School of Management. If you are not a brand you are a commodity. Then price is everything and the low cost producer is the only winner. This is the ...Philippine Daily Inquirer, 1 month ago
A new world of work Ethically Speaking | Author: Darryl Mead | Date: 09/09/2014 | | Issue: 89 Radley Yeldar's employee engagement consultant Darryl Mead ponders the difficulties of a work life balance
Radley Yeldar's employee engagement consultant Darryl Mead ponders the difficulties of a work life balance I remember when the future was supposed to give us more time and freedom. Technology was meant to automate, leaving us more time for ...CorpComms, 1 day ago
[caption id="attachment_26376" align="alignnone" width="500"] "Number 54, your lobstah is ready…"[/caption] Guerrilla Marketing is pure engagement. Like with Che Guevara, tactics must be consumer centric. This approach gives customers an ...MBA 4 Success, 2 days ago Branding | Che Guevara & Guerrilla Marketing MBA 4 Success, 4 days ago
Photographs by Sandipan Chatterjee, Amit Haralkar curriculum A yawning gap divides what industry wants from what B-schools deliver Arindam Mukherjee Despite the beeline made by recruiters at India's top-to-middle ...Outlook India, 4 days ago
And now a "prestigious" committee has found that it really won't cost anything at all. A New York Times article on the report earlier this week is headlined "Fixing Climate Change May Add No Costs, Report Says."2 It continues as follows: A global ...MRzine, 4 days ago
He was battling cancer and wheelchair-bound, but Professor Leong Siew Ming of the National University of Singapore (NUS) Business School continued giving lectures, right up to two weeks before his death. Get the full story from The Straits Times ...Asiaone, 5 days ago
What does the novelist do in the face of history? Such a question, notes David Bezmozgis in his essay "The Novel in Real Time," once made Philip Roth worry about contemporary fiction, which he feared might be overwhelmed by "our absurd and almost ...Los Angeles Times, 1 week ago
American Marketing Association, NY Chapter Opens Call for Nominations for 2015 Marketing Hall of Fame®
The (NYAMA) today announced the call for nominations for the 2015 Marketing Hall of Fame® inductees, who will be honored at a special ceremony in New York next May. The Marketing Hall of Fame (www.marketinghalloffame.org) was established by the ...Industrial Info Financials, 2 weeks ago
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