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About 68 results for "philip kotler"

Mind your brand voice

The art of marketing is the art of brand building, writes Philip Kotler, professor at Kellogg School of Management. If you are not a brand you are a commodity. Then price is everything and the low cost producer is the only winner. This is the ... Philippine Daily Inquirer, 4 weeks ago

World Marketing & Sales Forum Comes to Australia

Philip Kotler and Martin Lindstrom to discuss trends shaping marketing and sales landscape MELBOURNE, AUSTRALIA Business Executive Education (BEE) and WOBI announced the launch of the inaugural World Marketing & Sales Forum, to be held in ...
 Australian PC World1 month ago

American Marketing Association, NY Chapter Opens Call for Nominations for 2015 Marketing Hall of Fame®

The (NYAMA) today announced the call for nominations for the 2015 Marketing Hall of Fame® inductees, who will be honored at a special ceremony in New York next May. The Marketing Hall of Fame ( was established by the ...
 Industrial Info Financials1 day ago

SLIM felicitates Past President Thushara Perera

[September 11, 2014] (Daily Financial Times (Sri Lanka) Via Acquire Media NewsEdge) Sri Lanka Institute of Marketing (SLIM) felicitated its Past President Thushara Perera at a ceremony held this week, after he was recognised with a ...
 TMC Net5 days ago

Happy Marketing Teachers Day

September is the month we celebrate Teachers Day. On September 5, the birthday of Dr Sarvepalli Radhakrishnan, we bow to thank our teachers for everything they have taught us. Dr Radhakrishnan was a legendary teacher himself, having taught at places ...
 Hindu Business Line5 days ago

How to Avoid Price Discounting and Other Sales Errors

Everyone makes mistakes. They're even easier to make when the quarter is coming to a close and you realize you might not make your numbers. You institute a quick fix to reduce sales expenses or to close a few last minute deals and voila! You've made ...
 Selling Power6 days ago

Get a Glimpse | Business-school professors

Academic pursuits Holding the attention of a classroom full of MBA students is just one part of their job. Besides disseminating knowledge in the lecture rooms of business schools (B-schools), these academicians also work hard to create it—by ...
 Livemint.com1 week ago
Silicon India

Knowledge Capital Services: Elevating the Benchmark of Indian...

It is not surprising that Indian startups are deepening its roots in U.S. startup space, despite of new chauvinistic U.S immigrant laws. It is mainly because we are taught that knowledge is the most indestructible asset and it should be improved ...
 Silicon India1 week ago
The Marketing Site

Making strategy a core state of the art competence

The Progress Conference Series A sneak preview of what you can expect at The Progress Conference with Dave Norton in September Making strategy a core state of the art competence Dave Norton says, Behind every story of shareholder value, ...
 The Marketing Site2 weeks ago Strategic Execution "SUCC-ESSentials"  The Marketing Site1 month ago
The Marketing Site

Why Strategies Fail?

The Progress Conference Series - Devising A Strategy Execution System For Certain Success If you cant measure it, you cant manage it. If you cant manage it, you cant improve it. Kaplan and Norton (and many others) According to Professor ...
 The Marketing Site3 weeks ago Blog 12 | Why Strategies Fail?  The Marketing Site3 weeks ago
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