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About 61 results for "philip kotler"

The Strategist top five

WINNING GLOBAL MARKETS: HOW BUSINESSES INVEST AND PROSPER IN THE WORLD'S HIGH-GROWTH CITIES by Philip and Milton Kotler * Published by Wiley * Price: Rs 1,095 * Optimise your companies' value by picking the top global urban markets in which to invest CHANGE ... Business Standard, 2 days ago

1 images for "philip kotler"

Bangladesh Daily Star, 3 months ago

Past President donates books to SLIM library

The 'SLIM Prof. Philip Kotler Library' of the Sri Lanka Institute of Marketing (SLIM), one of the most comprehensive libraries in the country dedicated to sales and marketing fields, was further strengthened recently with the donation of over 200 ...
 Sunday Observer4 days ago Past President's generosity strengthens SLIM library  TMC Net1 day ago

Mind your brand voice

The art of marketing is the art of brand building, writes Philip Kotler, professor at Kellogg School of Management. If you are not a brand you are a commodity. Then price is everything and the low cost producer is the only winner. This is the ...
 Philippine Daily Inquirer1 month ago

A new world of work Ethically Speaking | Author: Darryl Mead | Date: 09/09/2014 | | Issue: 89 Radley Yeldar's employee engagement consultant Darryl Mead ponders the difficulties of a work life balance

Radley Yeldar's employee engagement consultant Darryl Mead ponders the difficulties of a work life balance I remember when the future was supposed to give us more time and freedom. Technology was meant to automate, leaving us more time for ...
 CorpComms1 day ago

The Consumer-Centrics Of Guerrilla Marketing

[caption id="attachment_26376" align="alignnone" width="500"] "Number 54, your lobstah is ready…"[/caption] Guerrilla Marketing is pure engagement. Like with Che Guevara, tactics must be consumer centric. This approach gives customers an ...
 MBA 4 Success2 days ago Branding | Che Guevara & Guerrilla Marketing  MBA 4 Success4 days ago
Outlook India

Are We The Players?

Photographs by Sandipan Chatterjee, Amit Haralkar curriculum A yawning gap divides what industry wants from what B-schools deliver Arindam Mukherjee Despite the beeline made by recruiters at India's top-to-middle ...
 Outlook India4 days ago

Fred Magdoff, "The Problem Is Capitalism"

And now a "prestigious" committee has found that it really won't cost anything at all. A New York Times article on the report earlier this week is headlined "Fixing Climate Change May Add No Costs, Report Says."2 It continues as follows: A global ...
 MRzine4 days ago

$1.11 million memorial fund to honour late NUS professor Leong Siew Ming

He was battling cancer and wheelchair-bound, but Professor Leong Siew Ming of the National University of Singapore (NUS) Business School continued giving lectures, right up to two weeks before his death. Get the full story from The Straits Times ...
 Asiaone5 days ago

Blame and forgiveness in David Bezmozgis' 'The Betrayers'

What does the novelist do in the face of history? Such a question, notes David Bezmozgis in his essay "The Novel in Real Time," once made Philip Roth worry about contemporary fiction, which he feared might be overwhelmed by "our absurd and almost ...
 Los Angeles Times1 week ago

American Marketing Association, NY Chapter Opens Call for Nominations for 2015 Marketing Hall of Fame®

The (NYAMA) today announced the call for nominations for the 2015 Marketing Hall of Fame® inductees, who will be honored at a special ceremony in New York next May. The Marketing Hall of Fame ( was established by the ...
 Industrial Info Financials2 weeks ago
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