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About 49 results for "philip kotler"

Book Review: Confronting Capitalism by Philip Kotler

Book Review: Confronting Capitalism by Philip Kotler

Unlike the American founding fathers, whose ideals for their nation's growth were through democratic principles, hard work, decency and fairness in business and the marketplace, today's foundering fathers led Americans, particularly the poor and ..., 1 month ago

2 images for "philip kotler", 1 month ago
Business Insider, 1 month ago

The Real Fifth P of Marketing: People

Many of us were first schooled on thefour Ps of marketing coined by Jerome McCarthy but popularized by Philip Kotler in his book, Principles of Marketing.I still have my copy of Kotler on the bookshelf close at hand as many concepts are timeless.
 IDC2 months ago

11 May 2015

Brand custodians need to rethink the responsiveness of the brand implement-test cycle, writes Graham Plant. When the theme of this issue of the new-format Marketing (which, by the way guys, looks awesome) was presented to me, it raised a number of ...
 Marketing Magazine Australia1 week ago

Cyber Security

Southwest Florida Roundup In November 2013, Tech Data CEO Robert Dutkowsky wrote Gov. Rick Scott about one of the company's most urgent and important needs: Cybersecurity. Last year, Scott and the Legislature responded by ...
 Florida Trend2 weeks ago

The Experimental Roots of Revolutionary Vision

This is a summary of the full article. To enjoy the full article sign in, , or . The history of the successful Swedish furniture retailer IKEA illustrates the role that adaptation and experimentation play in the development of an innovative ...
 Sloan Management3 weeks ago
Electronic Weekly

Comment: Don't ignore manufacturing, it matters

24th April 2015 Adam Fletcher An open letter to the next Prime Minister from Adam Fletcher, chairman of the Electronic Components Supply Network (ECSN) Dear next P.M. As part of an organisation that supports and relies on successful ...
 Electronic Weekly4 weeks ago

Okanagan College honours four community leaders

Chef Rod Butters. —image credit: Contributed Okanagan College will recognize four esteemed community builders as Honorary Fellows during its 2015 convocation ceremonies in June—renowned chef Rod Butters, entrepreneur and past Interior ...
 Kelowna Capital1 month ago

Masterclasses with Professor Neil Rackham

Professor Neil Rackham has been described as the Professor of Sales. He is the best-selling author of the highly influential book SPIN Selling . Now resident in the USA, this is a rare opportunity to engage with Neil in a small Masterclass-type ...
 Sales Initiative1 month ago Professor Neil Rackham Visit: 2728 April 2015  Noodls1 month ago
Business 2 Community

The Missing Element of Branding

The belief that people are loyal to brands is coming under increasing fire. I have been privileged to witness and contribute to brand loyalty's fascinating evolution. Now a new study and article in Harvard Business Review from Christof Binder and ...
 Business 2 Community1 month ago
Business 2 Community

Building Your Brand: Make It Count

The importance of yourcustomers experience with you, when building a successful business or brand, shouldn'tbe underestimated. It has always been important but it is even more important today when consumers can easily share online their good and bad ...
 Business 2 Community1 month ago
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