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How brands are catching them young
Rediff.com

How brands are catching them young

  Companies are introducing kids-only versions of popular brands as the line between adult and children’s categories begins to blur Children have, for long, been an important demographic for marketeers. For several reasons; apart from their individual purchasing power (which is considerable), they influence their parents’ purchases and are potential adult consumers. But read between the lines above, and there is a noticeable shift in the way the demographic is being pursued by ... Rediff.com, 2 months ago
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