With the inauguration of the lab, the team size will double, said Piyush Mathur, president, Nielsen India region, without giving a time frame. Photo: Ramesh Pathania/Mint Mumbai: As companies look for better productivity and increasing ... Livemint.com, 1 week ago
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Piyush Mathur says e-commerce today is the number one category in terms of spending on digital advertising. Photo: Ramesh Pathania/Mint New Delhi: Piyush Mathur , president of India for Nielsen, was in Delhi to attend the World Economic Forum's ...Livemint.com, 2 weeks ago Nielsen Buys Indian Economic Modelling Firm Indicus MrWeb, 2 months ago Nielsen India buys Indicus Analytics Business Standard India, 2 months ago Nielsen India acquires Indicus Analytics Hindu Business Line, 2 months ago
Heavy traffic moves along a busy road during the evening in New Delhi October 20, 2014. Credit: Reuters/Vijay Mathur (Reuters) - This year, the family of Rakesh Pillai, a bank employee, achieved a long-held aspiration. After hauling ...Reuters, 3 weeks ago
A long list of 1100 celebrities that make it to the Forbes India Celebrity 100 nominees list A mitabh Bachchan or Shah Rukh Khan, Salman Khan or Hrithik Roshan, MS Dhoni or Virat Kohli... Who is the biggest Indian celebrity? Or is it the serial ...Forbes India, 11 hours ago
After working out of makeshift labs for more than two years, Nielsen India is scaling up to read consumers' brainwaves for answers that marketers can use in communication. Using consumer neuroscience, brands have been finding out which cut of ...Business Standard India, 2 days ago
Science has made peeping into a potential consumer's brain very simple. While earlier brands used to survey markets manually, now they simply need to apply neuro-scientific techniques to read users' mind, without actually having to talk to them. ...DNA India, 5 days ago
Odisha assembly adjourned till Saturday | Saradha scam: Trinamool MP Srinjoy Bose arrested | Black money promotes terror, says Modi | Obama awards national science medal to Indian American scientist | Issuance of driving licenses to be computerised: ...Chennai Online, 5 days ago
Leader killed in US drone attack, confirms Al Qaeda | Saina, Srikanth look set for World Super Series Finals | Carlsen takes safe route for a draw against Anand (Second Lead) | Carlsen-Anand split points in 9th round | 2G case: SC asks CBI officers ...Chennai Online, 5 days ago
Two arrested after murders of Miss Honduras, sister | SC directs CBI chief to recuse himself from 2G case | Sensex ends flat; healthcare stocks gain | Three injured in US varsity shooting, gunman dead | Rampal behind bars after bail is cancelled ...Chennai Online, 6 days ago
India tightens screening for Ebola | Delhi woman strangled, set afire by parents | Hope of better ties with Pakistan bordered on naivete, feels Karzai | Sunny Wednesday in Delhi, mist likely Thursday morning | e-Commerce will pave way for Digital ...Chennai Online, 1 week ago
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