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About 31 results for "rahul asthana"

Stop selling media, start selling ideas

Stop selling media, start selling ideas

In the world of publishing, media and advertising which I have lived, breathed and thrived in for more than three decades, the dynamic, constantly changing, inconsistent and unpredictable nature of its eclectic DNA never fails to excite and intrigue ..., 3 days ago

1 images for "rahul asthana", 1 month ago

From mad men to math men: How marketers need to evolve

Technology is a glittering lure. But there's the rare occasion when the public can be engaged on a level beyond … if they have a sentimental bond with the product, said Don Draper in the iconic TV series Mad Men, centred on advertising in the ...
 Marketing-interactive.com3 days ago

What does a mobile led future look like?

In this hyper-connected world, mobile is changing the way people interact, make decisions and live. From diapers to beauty products, athletics and cars, a mobile-first strategy is fast becoming the norm in marketing teams across the world. This ...
 Marketing-interactive.com4 days ago

Marketing will soon be everybody's job

In a world in constant dynamic change, the shape of marketing and the role of marketers is undergoing tsunami-like change or is it really? The answer is … not a simple one, but certainly one we as marketing leaders have to decipher and ...
 Marketing-interactive.com4 days ago The future(s) of B2B marketing  Marketing-interactive.com1 month ago

Do you have the skills to be a futuristic marketer?

It is very tempting to write something on digital and social media when asked about the future of marketing. But those phenomena, as game-changing as they are, are commonplace today and no longer amorphous things of the future. As they stand today, ...
 Marketing-interactive.com1 week ago Marketers need to keep abreast of new technologies  Marketing-interactive.com2 weeks ago 4 tips to becoming 2015 Marketer of the Year  Marketing-interactive.com3 weeks ago The death of traditional and digital marketing  Marketing-interactive.com1 month ago

What's a bad personality trait for a marketer?

What's a bad personality trait for a marketer in this era? Being anti-social! A decade ago, things were very different for me as a consumer. I had a trusty Nokia 3310. Even though I could only use it for phone calls, text messaging and the ...
 Marketing-interactive.com1 week ago

Customer Experience Conference 2015 round up [GALLERY]

The Customer Experience Conference 2015, held today at Intercontinental Singapore saw a room full of marketers discuss a broad range of topics on Customer Experience. For pictures of the first day, click here: (Gallery available on web ) The ...
 Marketing-interactive.com2 weeks ago

Corporatisation will bring Mumbai Port in line with top real estate firms

On the face of it, corporatisation of government-run ports may seem like an attempt to professionalise the entities to be better equipped to handle the rising cargo.However, the Budget fine print shows a complete makeover for some of these ports ...
 Business Standard India3 weeks ago

Communicate … or die

Those reading this article will have (at least) one thing in common we all work in the marketing industry, different disciplines maybe, but all unified by the professional imperative to be effective communicators. As the proliferation of our ...
 Marketing-interactive.com3 weeks ago

Getting up close and personal

We all know that digital is here, but what next? The future is about getting personal. The ability to know who your customer is the moment they walk into the store; anticipate their individual desires; send a personalised message with a real-time ...
 Marketing-interactive.com4 weeks ago
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