In the world of publishing, media and advertising which I have lived, breathed and thrived in for more than three decades, the dynamic, constantly changing, inconsistent and unpredictable nature of its eclectic DNA never fails to excite and intrigue ... Marketing-interactive.com, 3 days ago
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Technology is a glittering lure. But there's the rare occasion when the public can be engaged on a level beyond … if they have a sentimental bond with the product, said Don Draper in the iconic TV series Mad Men, centred on advertising in the ...Marketing-interactive.com, 3 days ago
In this hyper-connected world, mobile is changing the way people interact, make decisions and live. From diapers to beauty products, athletics and cars, a mobile-first strategy is fast becoming the norm in marketing teams across the world. This ...Marketing-interactive.com, 4 days ago
In a world in constant dynamic change, the shape of marketing and the role of marketers is undergoing tsunami-like change or is it really? The answer is … not a simple one, but certainly one we as marketing leaders have to decipher and ...Marketing-interactive.com, 4 days ago The future(s) of B2B marketing Marketing-interactive.com, 1 month ago
It is very tempting to write something on digital and social media when asked about the future of marketing. But those phenomena, as game-changing as they are, are commonplace today and no longer amorphous things of the future. As they stand today, ...Marketing-interactive.com, 1 week ago Marketers need to keep abreast of new technologies Marketing-interactive.com, 2 weeks ago 4 tips to becoming 2015 Marketer of the Year Marketing-interactive.com, 3 weeks ago The death of traditional and digital marketing Marketing-interactive.com, 1 month ago
What's a bad personality trait for a marketer in this era? Being anti-social! A decade ago, things were very different for me as a consumer. I had a trusty Nokia 3310. Even though I could only use it for phone calls, text messaging and the ...Marketing-interactive.com, 1 week ago
The Customer Experience Conference 2015, held today at Intercontinental Singapore saw a room full of marketers discuss a broad range of topics on Customer Experience. For pictures of the first day, click here: (Gallery available on web ) The ...Marketing-interactive.com, 2 weeks ago
On the face of it, corporatisation of government-run ports may seem like an attempt to professionalise the entities to be better equipped to handle the rising cargo.However, the Budget fine print shows a complete makeover for some of these ports ...Business Standard India, 3 weeks ago
Those reading this article will have (at least) one thing in common we all work in the marketing industry, different disciplines maybe, but all unified by the professional imperative to be effective communicators. As the proliferation of our ...Marketing-interactive.com, 3 weeks ago
We all know that digital is here, but what next? The future is about getting personal. The ability to know who your customer is the moment they walk into the store; anticipate their individual desires; send a personalised message with a real-time ...Marketing-interactive.com, 4 weeks ago
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