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Taj takes another U-turn on branding
Rediff.com

Taj takes another U-turn on branding

The multi-brand strategy could drive profitability to a 25% profit margin in the next five years from 17% now. IMAGE: The Taj Mahal Palace and Tower, Mumbai. Photograph: Kind courtesy taj.tajhotels.com Within about 100 days of joining as the managing director and chief executive officer of Indian Hotels, Puneet Chhatwal got an 'almost unanimous' decision in a meeting to go back to a multi-brand approach. The development comes within a year of another strategic decision taken by the company's ... Rediff.com, 1 day ago
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