Reminiscent of the erstwhile Reliance Infocomm’s device bundling over a decade back, Reliance Communications recently started its campaign on ‘zero bill’ plans. Under the plan, consumers can choose their favourite smartphone and procure it from the operator without making any down-payments. While Reliance Infocomm had provided cheap CDMA handsets earlier, RCom’s new plan is for those looking to buy costly handsets. It has been tailor-made, claims the company, for ... Rediff.com, 1 month ago
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