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Vodafone's branded plan brings post-paid focus
Rediff.com

Vodafone's branded plan brings post-paid focus

Telecom brands are finally giving post-paid consumers their place in the sun. Forming less than six per cent of the total subscriber base but contributing up to 25 per cent of total revenues, post-paid customers have seen offers targeted at them only over the last one and a half years. There is also the looming threat of both RJio (pan India) and Airtel (some circles) rolling out 4G data service.Vodafone is the latest to focus on the post-paid sector, launching its flagship branded product ... Rediff.com, 2 months ago
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