Brand gurus discuss way ahead for agency-client relationship, say integration in the face of growth in fragmentation is key The Goafest 2015 started off with veteran marketers with decades of experience explaining what the agency-brand relationship is today. And of course, delve into where they would genuinely like it to go and possible solutions. The search for solutions has gained pace because the clients, or the brand owners, unanimously agree that the consumer’s interaction with her ... Rediff.com, 2 weeks ago
NH10 is a scary ride featuring an actress who surpasses herself, raves Raja Sen.Bad things happen in NH10. That statement is both warning and promise: because Navdeep Singh’s new film is a tough film to stomach, a frightening and disturbing beast, and because it should be just that brutal, given how loyally it adheres to slasher/thriller genre conventions. The thing about Singh, clearly, is the way he takes a familiar script or setup and makes it very Indian and very much his own.His ...Rediff.com, 1 month ago
Burman Family Office, the investment arm of promoters of Dabur Group is in final stage to invest an undisclosed amount in Noida based insurance policy comparison site, Easypolicy.com. Started in 2011 by Alok Bhatnagar, Neeraj Aggarwala and ...Deal Curry, 1 month ago
Epic Retold by Chindu Sreedharan. TOPICS Chindu Sreedharan on why he retold the Mahabharata on Twitter. Back in 2009, amid breathless voices who, in a sort of urgent excitement, were posting their thoughts on this new website called Twitter, a ...The Hindu, 1 month ago
Australia today said it was trialling a "world first" system with Malaysia and Indonesia that increases the tracking of aircraft over remote oceans, allowing authorities to quickly react to abnormal situations such as the disappearance of MH370.It raises the minimum tracking rate for planes flying over remote oceans to 15 minutes from current intervals of 30 to 40 minutes.The technology "can increase realtime monitoring should an abnormal situation arise," Australian Deputy Prime Minister ...Rediff.com, 1 month ago
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