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Marketers admit to their digital fears
Rediff.com

Marketers admit to their digital fears

Brand gurus discuss way ahead for agency-client relationship, say integration in the face of growth in fragmentation is key The Goafest 2015 started off with veteran marketers with decades of experience explaining what the agency-brand relationship is today. And of course, delve into where they would genuinely like it to go and possible solutions. The search for solutions has gained pace because the clients, or the brand owners, unanimously agree that the consumer’s interaction with her ... Rediff.com, 1 month ago
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