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Mobile phone advertising: Another turn of the wheel due?

The world awaits a creative breakthrough for mobile phone ads, says Ajit Balakrishnan. Illustration: Dominic Xavier/Rediff.com. Advertising in its many forms has long had an uneasy relationship with society. On the one hand it provides the revenue that keeps alive all forms of media, be it newspapers and TV in an earlier era or Websites and mobile apps in our times. On the other, society has always cast a sceptical eye on the way advertising is done, whether promoting fairness as a key ... Rediff.com, 21 hours ago
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Are we Indians technology-averse?

Some examples that show we may be call for introspection, says Ajit Balakrishnan.Illustration: Dominic Xavier/Rediff.com Just the other day, a very senior banker I was in conversation with said to me, "I just don't understand technology" in the same nonchalant way I could probably say, 'I don't understand tantra' -- I mean, accepting its existence but not being bothered enough to dig deep enough to understand it. In a similar vein, the founder and head of a multimillion-dollar venture capital ...
 Rediff.com2 weeks ago What the Internet holds for India in 2018  Rediff.com1 month ago Rethinking our Westernised biases  Rediff.com1 month ago India's quest for skills  Rediff.com2 months ago
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