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Why advertisers are spellbound by IPL
Rediff.com

Why advertisers are spellbound by IPL

As many as 80 brands are riding the digital and television broadcast this year.Arnab Dutta, Samreen Ahmad and Urvi Malvania report. IMAGE: Rishika Lulla Singh, CEO, Eros Digital, with RCB's Brendon McCullum, Virat Kohli and Umesh Yadav. Eleven years after the first ball was bowled at the Indian Premier League, companies continue to flock the annual T20 tournament in the hope of catching consumers' attention. As many as 80 brands are riding the digital and television broadcast this year, at ... Rediff.com, 2 weeks ago
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