The gloves come off in the Saffola-Fortune bout

NEW DELHI: Marico Limited, the makers of 'Saffola' brand of edible oils, today withdrew its plea in the against a single judge's order refusing to restrain its competitor Adani Wilmar from telecasting and printing commercials to promote cooking oil ...

FMCG company Maricos Saffola brand intends to clock double-digit growth by next year after correcting prices. Growth for the edible oil brand slowed down in the past few quarters, due to which it...

The Delhi High Court today dismissed applications filed by Marico Limited, makers of Saffola, against edible oil company Adani Wilmar, which makes Fortune refined oil.

When Harsh Mariwala introduced 'Saffola Oats' two years ago, he set in motion a process of turning the largely traditional commodity-based company, Marico Ltd, into a full-fledged consumer goods firm with extra focus on food as an emerging category.

Effect of falling rupee, as producers try to pass on higher cost of imports, protect margins email this article Subject line: Your Email: Send me a copy: Recipients Id: Type address separated by commas Enter the characters shown in the image. Send ...

Steel major JSWs boat-shaped building stands out easily in the concrete maze of Bandra-Kurla Complex/Kalina in the western suburbs of this metropolis, the countrys financial capital. , the $35-billion demerged entity of Kraft Foods, which owns ...

Harsh C Mariwala, the chairman of Mumbai-based consumer goods company Marico, has change on his mind.For decades, he had been focussed on niche categories.His strategy was to launch differentiated products in segments where there was no real competition.And it paid off. Marico’s hair oil brand, Parachute, and anti-lice treatment, Mediker, have been leaders in the market for over 20 years. However, now, he wants to introduce products in segments where competition is cutthroat.The change ...

Section: News Category: Marketing As growth in its traditional stronghold stagnates, it is diving into business areas where competition is cutthroat. Harsh C Mariwala, the chairman of Mumbai-based consumer goods company Marico, has change on his ...

MUMBAI: The ad film production house Red Ice Films has launched the latest campaign for Streax hair colour featuring actress Sonakshi Sinha for the first time. The campaign conceptualised by Situations Advertising. The ad highlights walnut's essence ...