Social scientist Sheena Iyengar once ran a famous experiment. She and her assistants set up a jam sampling table at a food store and polled customers on preferred flavours. Over two weekends, they offered two alternative "menus" of jam flavours to ... Smart Investor, 1 month ago
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AMMAN To be true to yourself, you should be the one to make your own choices, according to Sheena Iyengar, an expert on the psychology of choice. In a lecture she delivered last week at the Columbia University Middle East Research Centre, Iyengar ...Jordan Times, 3 days ago Thinning Out the Choices AdvisorOne, 1 week ago Aging and Decision Making AdvisorOne, 1 week ago
Feeling overwhelmed by all the decisions you face daily? So are your clients. Dan Ariely, Sheena Iyengar and Thomas Frey suggest ways to help clients cope with choice When Sheena Iyengar was a doctoral student at Stanford, she conducted a ...AdvisorOne, 1 week ago Too Many Choices: How You Can Help Clients Overburdened With Options AdvisorOne, 1 week ago
Bonobos, an e-commerce apparel darling, is expanding from lads to ladies. The six-year-old menswear company is set to launch a separate brand for women called AYR. The new line slips into the market with two styles of jeans going on sale Nov. 13.BusinessWeek, 1 month ago
The area of consumer choice is still largely an unchartered territory after years of research. Do consumers benefit from a wide array of options, or do they benefit from simpler selection? For years, a paper by Sheena Iyengar and Mark Lepper has ...The Drum, 1 month ago
Employers should limit the pension fund choice they offer employees to maximise their propensity to invest. Speaking at the National Association of Pension Funds annual conference and exhibition 2013, Andrew Cheseldine, a partner at actuarial ...Employee Benefits.co.uk, 1 month ago
October, 15 2013 - During the Cold War, there was a story (true or not) about a defector from Russia. It goes like this - Russians would queue up in the cold for hours to buy a loaf of bread. When this defector to the US went to a supermarket for ...Hospitality Trends, 1 month ago
How often do you scan your to-do list just so that you can pick off the ones you can finish in two minutes? How many items aren't really to-dos at all, but rather serious projects that require significant planning? Here are five fundamental problems ...Hotel Marketing, 1 month ago
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