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About 3 results for "sheena iyengar"

Paradox of Choice: Do Too Many Options Kill Conversion Rate?

Skift Take: Consumers are faced with more options during travel booking than ever before, a near overwhelming amount that can be cause to abandon purchases. Smart travel marketers are finding that reducing choices actually increases conversions. ... Skift, 1 month ago

Tricky element of choice

The experiences of immigration, of straddling diverse cultures, of embracing distinct influences within your identity have moved individuals to produce great art, literature and performances. In the case of Sheena Iyengar, however, it pushed her to study a ...
 Deccan chronicle1 month ago
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