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About 16 results for "shireesh joshi"

IAA Debates: Are agencies reinventing themselves with client needs?
Best Media Info

IAA Debates: Are agencies reinventing themselves with client n...

This edition of IAA Debates, held in Mumbai, had Ashish Bhasin, Sameer Satpathy, Sam Balsara and Shireesh Joshi as the speakers Jagadeesh Krishnamurthy | Mumbai | February 18, 2015 IAA Debates, organised by International Advertising ... Best Media Info, 1 month ago
IAA Debates on the need of reinventing agencies Best Media Info, 1 month ago

Firms increase spend on digital advertisements

Savvy brands are taking their social media campaigns to the next level. Though an integral part of the marketing mix of most brands, several corporates are leveraging social media to encourage customer loyalty, create brand impact, provide customer ...
 Hindu Business Line5 days ago

Ad:tech 2015, The Marketing, Advertising And Media Conference & Exhibition Concludes Today

ad:tech, The world's largest Global Digital Marketing & Advertising Conference and Exhibition, having 14 shows worldwide, hosted the 5th Edition of the New Delhi Show today i.e. 20th March 2015. The event was held at the Leela Ambience Hotel and ...
 EFYTimes.com1 week ago

Ad:tech 2015: Consumption patterns have changed completely, hence it is important for content creators to evolve

The conference featured several sessions dedicated to the fast growing digital medium. BestMediaInfo looks into the key discussions on the final day of the two-day event Jagadeesh Krishnamurthy | Delhi | March 23, 2015 The second and final ...
 Best Media Info1 week ago

Godrej embarks on image makeover

Engagement with consumers has taken on a new meaning at Godrej, which has embarked on the second leg of its Masterbrand campaign. Showcasing innovative products from across its diverse set of businesses, at an estimated advertising spend of ₹25 ...
 Hindu Business Line2 weeks ago
Best Media Info

Godrej kick-starts its digital activity for Masterbrand 2.0 campaign

As part of this activity, the brand is promoting the FreeG number 09980899808 as a solution to every problem through various contests on radio and digital Sarmistha Neogy | Mumbai | March 4, 2015 As part of its Masterbrand 2.0 campaign, ...
 Best Media Info3 weeks ago

IAA Debates: Are agencies rapidly reinventing?

MUMBAI: There is need for both advertising agencies and marketers to reinvent themselves. This was the basic message from the IAA Debates held in Mumbai earlier this month. The topic of the discussion of the second of the new season of IAA ...
 Indian Television1 month ago Does advertising move with the times?  Hindu Business Line1 month ago Ad agencies have rearranged the building blocks  Hindu Business Line1 month ago "Agencies are not rapidly reinventing to stay relevant to changing advertiser needs: IAA  Indian Television1 month ago

Lessons marketers have learnt from their respective stints

Disclaimer: This is no Fussfeed quiz on 'Which Middle-Earth Character Are You As A Marketer?' That said, there is a good number of Indian marketers whose career moves end up reminding one of Bilbo Baggins. Tether your imagination's horses. We don't ...
 Economic Times2 months ago
Best Media Info

The art of product placements in TV shows

Brands are increasingly making in-roads into fiction programmes in a bid to be noticed and considered by viewers. BestMediaInfo spoke to media agencies, brand managers and channel heads to understand the working of it all Sarmistha Neogy | Mumbai ...
 Best Media Info2 months ago

Godrej moves beyond TVC with soaps integration

MUMBAI: The 30-sec ad has served all of us well and still continues to do so. Today, content is king, and broadcasters are trying newer ways of communication to reach consumers. One such means is brands' integration with broadcasters on TV shows.
 Indian Television2 months ago
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