The Godrej Group, whose brand ambassador was Aamir Khan, is now moving to the next level of its master branding exercise without the celebrity. However the 117-year-old Mumbai-based Group is keeping its annual ad spends intact. Shireesh Joshi, ... Hindu Business Line, 3 days ago
Godrej unveils Masterbrand 2.0 campaign, sans Amir Khan - Best Media Info, 3 days ago
Godrej drops Aamir as brand face - Times of India, 4 days ago
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The $2.25-billion Godrej Group is considering leasing its flagship name to group companies for a royalty fee, a model similar to the one adopted by Tata Group, India's largest conglomerate. Godrej Group, which at present levies a royalty fee of 0.5 per cent of revenue on Godrej Properties, plans to expand the model to other group companies. "A structured brand management model will take time but it is something we are putting our minds to," said the group's strategic marketing head, ...Rediff.com, 3 days ago Godrej to go the Tata way, may charge group companies royalty for use of brand name Business Standard India, 4 days ago
FEATURED , latest-stories The Godrej Group, embarked on Masterbrand 2.0, a consumer connect initiative, aimed at providing ideas that make life brighter. As part of this initiative, the company also launched FreeG: India's first non-web based mobile ...Pitch, 3 days ago Godrej Group looks at consumer connect with Masterbrand 2.0 Financial Express, 4 days ago Godrej launches non-web based mobile browsing experience, FreeG Deccan Chronicle, 4 days ago
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