Your browser does not support JavaScript or it may be disabled!
rediff.com
 India As It Happens
Rediff Labs will showcase innovative products that rediff is working on behind the scenes.
News   |   Images
NEWS ON MOBILE
Get Realtime News
on your webpage

About 21 results for "shireesh joshi"

Lessons marketers have learnt from their respective stints

Disclaimer: This is no Fussfeed quiz on 'Which Middle-Earth Character Are You As A Marketer?' That said, there is a good number of Indian marketers whose career moves end up reminding one of Bilbo Baggins. Tether your imagination's horses. We don't ... Economic Times, 5 days ago
Best Media Info

The art of product placements in TV shows

Brands are increasingly making in-roads into fiction programmes in a bid to be noticed and considered by viewers. BestMediaInfo spoke to media agencies, brand managers and channel heads to understand the working of it all Sarmistha Neogy | Mumbai ...
 Best Media Info6 days ago

Godrej moves beyond TVC with soaps integration

MUMBAI: The 30-sec ad has served all of us well and still continues to do so. Today, content is king, and broadcasters are trying newer ways of communication to reach consumers. One such means is brands' integration with broadcasters on TV shows.
 Indian Television1 week ago

Godrej takes the missed call route to connect with customers

Sixty-two-year-old Tapati Mallik wanted to buy Godrej's video-door phone. But she couldn't locate a store that sells the phone. She's neither a smartphone user nor is she tech-savvy enough to browse for details. But Godrej has a simple solution. ...
 Hindu Business Line1 week ago
Business Standard India

Godrej group to adopt e-commerce for consumer segment

To tie up with a major e-commerce house in next two to three months BS Reporter | Kolkata December 10, 2014 Last Updated at 17:08 IST Godrej group plans to tie up with a major e-commerce house in next two to three months to foray in to the online ...
 Business Standard India1 month ago

Sam & Meera's 2nd Innings

Through its ads, Godrej targets a broad consumer base in an aspirational way TEXT SIZE : A | A | A TOOLS RELATED STORIES Storytelling through everyday characters who over time become synonymous with a brand is a trend that is picking up. We ...
 Businessworld India1 month ago

Cos using neuroscience to map response to advertisements

Fast-moving consumer goods (FMCG) major Godrej Group recently launched a new consumer connect initiative Masterbrand 2.0, under which the company will launch a series of advertisements showcasing new products across its brands. While it had a ...
 Hindustan Times2 months ago
Pitch

Leveraging the Godrej Scale

After launching its first Masterbrand campaign in 2013, the 117-year-old Godrej Group is now back with its second Masterbrand campaign. Shireesh Joshi , Head Strategic Marketing, Godrej Group tells Simran Sabherwal about the learnings from the last ...
 Impact2 months ago Godrej launches Masterbrand 2.0, a consumer connect initiative  Pitch2 months ago Godrej unveils Masterbrand 2.0 campaign, sans Amir Khan  Best Media Info2 months ago Godrej Group looks at consumer connect with Masterbrand 2.0  Financial Express2 months ago

Aamir Khan dropped from Godrej group's campaign

The Godrej Group, whose brand ambassador was Aamir Khan, is now moving to the next level of its master branding exercise without the celebrity. However the 117-year-old Mumbai-based Group is keeping its annual ad spends intact. Shireesh Joshi, ...
 Hindu Business Line2 months ago Godrej drops Aamir as brand face  Times of India2 months ago
Rediff.com

Godrej may charge group firms royalty for use of brand name

The $2.25-billion Godrej Group is considering leasing its flagship name to group companies for a royalty fee, a model similar to the one adopted by Tata Group, India's largest conglomerate. Godrej Group, which at present levies a royalty fee of 0.5 per cent of revenue on Godrej Properties, plans to expand the model to other group companies.  "A structured brand management model will take time but it is something we are putting our minds to," said the group's strategic marketing head, ...
 Rediff.com2 months ago Godrej to go the Tata way, may charge group companies royalty for use of brand name  Business Standard India2 months ago
Personalize your Realtimeclose [x]
Add content to your personalized tab - My News
Add upto 6 topics of your interest:
for eg.2g Scam , World
1.
2.
3.
4.
5.
6.
Personalize the tabs display. ( You can add or remove the tabs )
AlertsGet updates on latest news & your favourite topics right in your inbox.Set an Alert|Manage your Alerts

Get

Realtime News

on your Webpage

Add Widget >Get your members hooked!
    
Alerts
Get updated on latest news & your favorite topics right in your inbox!
 
More     Less