Fast-moving consumer goods (FMCG) major Godrej Group recently launched a new consumer connect initiative Masterbrand 2.0, under which the company will launch a series of advertisements showcasing new products across its brands. While it had a ... Hindustan Times, 4 hours ago
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After launching its first Masterbrand campaign in 2013, the 117-year-old Godrej Group is now back with its second Masterbrand campaign. Shireesh Joshi , Head Strategic Marketing, Godrej Group tells Simran Sabherwal about the learnings from the last ...Impact, 2 days ago Godrej launches Masterbrand 2.0, a consumer connect initiative Pitch, 1 week ago Godrej unveils Masterbrand 2.0 campaign, sans Amir Khan Best Media Info, 1 week ago Godrej Group looks at consumer connect with Masterbrand 2.0 Financial Express, 1 week ago
The Godrej Group, whose brand ambassador was Aamir Khan, is now moving to the next level of its master branding exercise without the celebrity. However the 117-year-old Mumbai-based Group is keeping its annual ad spends intact. Shireesh Joshi, ...Hindu Business Line, 6 days ago Godrej drops Aamir as brand face Times of India, 1 week ago
The $2.25-billion Godrej Group is considering leasing its flagship name to group companies for a royalty fee, a model similar to the one adopted by Tata Group, India's largest conglomerate. Godrej Group, which at present levies a royalty fee of 0.5 per cent of revenue on Godrej Properties, plans to expand the model to other group companies. "A structured brand management model will take time but it is something we are putting our minds to," said the group's strategic marketing head, ...Rediff.com, 6 days ago Godrej to go the Tata way, may charge group companies royalty for use of brand name Business Standard India, 1 week ago
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