To tie up with a major e-commerce house in next two to three months BS Reporter | Kolkata December 10, 2014 Last Updated at 17:08 IST Godrej group plans to tie up with a major e-commerce house in next two to three months to foray in to the online ... Business Standard India, 1 week ago
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Through its ads, Godrej targets a broad consumer base in an aspirational way TEXT SIZE : A | A | A TOOLS RELATED STORIES Storytelling through everyday characters who over time become synonymous with a brand is a trend that is picking up. We ...Businessworld India, 1 week ago
Fast-moving consumer goods (FMCG) major Godrej Group recently launched a new consumer connect initiative Masterbrand 2.0, under which the company will launch a series of advertisements showcasing new products across its brands. While it had a ...Hindustan Times, 3 weeks ago
After launching its first Masterbrand campaign in 2013, the 117-year-old Godrej Group is now back with its second Masterbrand campaign. Shireesh Joshi , Head Strategic Marketing, Godrej Group tells Simran Sabherwal about the learnings from the last ...Impact, 3 weeks ago Godrej launches Masterbrand 2.0, a consumer connect initiative Pitch, 1 month ago Godrej unveils Masterbrand 2.0 campaign, sans Amir Khan Best Media Info, 1 month ago Godrej Group looks at consumer connect with Masterbrand 2.0 Financial Express, 1 month ago
The Godrej Group, whose brand ambassador was Aamir Khan, is now moving to the next level of its master branding exercise without the celebrity. However the 117-year-old Mumbai-based Group is keeping its annual ad spends intact. Shireesh Joshi, ...Hindu Business Line, 1 month ago Godrej drops Aamir as brand face Times of India, 1 month ago
The $2.25-billion Godrej Group is considering leasing its flagship name to group companies for a royalty fee, a model similar to the one adopted by Tata Group, India's largest conglomerate. Godrej Group, which at present levies a royalty fee of 0.5 per cent of revenue on Godrej Properties, plans to expand the model to other group companies. "A structured brand management model will take time but it is something we are putting our minds to," said the group's strategic marketing head, ...Rediff.com, 1 month ago Godrej to go the Tata way, may charge group companies royalty for use of brand name Business Standard India, 1 month ago
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