The all-American coffee chain says it will innovate with its menu, formats and promotional strategies to build its brand in the country Across the world, big brands have had a bruising couple of years as small, local brands have used size, geography and e-commerce to grow at their expense. According to the recently launched Nielsen Global Brand-Origin Survey (May 2016), local brands the world over are surging over global brands especially in food and beverages. At Starbucks, now in its fifth ... Rediff.com, 1 month ago
'The latest Index of Industrial Production numbers show some recovery'. 'Exports, together with domestic market, will have to be sustaining growth.' Nirmala Sitharaman, below, left, has taken up the issue with the Prime Minister's Office and finance ministry and would pursue it even further, she tells Subhayan Chakraborty, Archis Mohan and Indivjal Dhasmana. Edited excerpts: You have said fall in exports is bottoming out. How do you see exports doing in the next few months, particularly ...Rediff.com, 1 month ago
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