Li Ning and the Delicate Art of Going Upmarket

Sports News: Brazilian football sensation Neymar, last year's winner, topped SportsPro's annual rankings again, which assesses who will be of most marketing value over the next three years. Criteria include value for money, age, home market, ...

Figure skater Kim Yu-na placed 44th on the annual list of the 50 Most Marketable Athletes in the world by British sports media SportsPro in association with Eurosport, released on Monday. "An Olympic champion in a world of her own, [Kim Yu-na] ...

Jay-Z is reportedly interested in signing Brazilian soccer player Neymar of Santos. According to Yahoo! Sports, citing a report Tuesday from Spanish newspaper Sport, Neymar, who was rated by SportsPro magazine as the most marketable athlete in the ...

A certain game of soccer this weekend may be the sporting highlight of the month of May for the majority of London-based sports fans but not so for the citys basketball lovers. Earlier this month a brand of basketball never before seen on UK shores ...

Irish pro golfer joins world famous athletes at the top of the list Rory McIlroy, native of Co Down in Northern Ireland, was ranked the third most marketable athlete in SoccerPros annual 50 Most Marketable List. While the third ranking is ...

Fulham has agreed new kit supply deal with German apparel giant Adidas, reports SportsPro. Adidas, which supplies kits to rival London-based Premier League sides Chelsea and West Ham United, replace Italian brand Kappa as the teams official ...

Following Alan Fonteles Oliveira's inclusion in SportsPro's 50 Most Marketable Athletes, here are 15 other Paralympians who IPC Editorial Co-ordinator Stuart Lieberman believes have the potential to make such a list in the future. Marlou Van Rhijn ...

Earlier this week SportsPro released its list of the The list was created based on an athletes marketability over the next three years, using parameters including age, value for money and crossover appeal. . Its not only the athletes who can lay ...

This years Rugby World Cup Sevens will be held at the Luzhniki Stadium in Moscow from 28th to 30th June. SportsPro caught up with Vyacheslav Kopiev, president of the Rugby Union of Russia, at Twickenham Stadium during Mays Marriott London Sevens to ...